Dr. Jing Yang (Ph.D., Michigan State University) is an associate professor in the School of Communication at Loyola University Chicago. Her research focuses on communication technologies (e.g., social media, programmatic targeting, live-streaming, virtual influencers, generative AI) and their impact on advertising effectiveness, consumer well-being, and brand perception. Her works have been published in the Journal of Advertising, Journal of Interactive Marketing, Journal of Research in Interactive Marketing, and Journal of Interactive Advertising, among many others. Dr. Yang was awarded the AAA Best Conference Paper 2021, Research Fellowship 2021, and the Best Article Awards of the Journal of Current Issues and Research in Advertising 2022 and the Journal of Advertising Education 2024. She developed a course “AI in Advertising” in 2019 and has also run AI advertising certificate programs at her home institution.
Enhance Students' Skills for Careers
• Financial Accounting
• Managerial Accounting
• Survey of Accounting
COMING SOON
• Survey of Accounting Simternship
• Intro to Finance
• Advanced Supply Chain
• Business Analytics
• Business Communication
• Business Law
• Business Research
• Business Statistics
• Entrepreneurship
• Intro to Business
• Logistics & Transportation Management
• New Venture Creation
• Principles of Supply Chain
• Professional Business Writing
• Project Management – NEW
• Strategic Management
• GenAI Essentials – COMING SOON
• Name, Image & Likeness
• Personal Finance
• Advertising
• AI in Marketing – NEW
• Brand Management & Strategy
• Consumer Behavior
• Content Marketing Strategies
• Digital Marketing
• Digital Marketing Analytics
• E-commerce
• Email Marketing
• Integrated Marketing Communications
• International Marketing – COMING SOON
• Marketing Analytics
• Marketing Management
• Marketing Principles
• Market Research
• Mobile Marketing
• Professional Selling
• Advanced Selling and Sales Management
• Sales Management – NEW
• Search Engine Optimization
• Services & Experience Marketing
• Social Media Marketing
• Sports Marketing
Stukent users will be unable to log in or access course materials on Wednesday, July 23, from 6-10 a.m. EDT due to scheduled system maintenance.
We apologize for the inconvenience and appreciate your patience as we work to improve your future user experience.