The Stukent Advertising Simternship
Bridge theory and practice with a real-world advertising simulation
Bring advertising campaigns to life in your classroom! This 10-round simulation lets students act as advertising professionals, creating personas, brand positioning, creative briefs, media plans, and budgets while navigating real-world constraints and receiving actionable feedback.
Pair the simulation with the “Advertising: Selling in Today's World” courseware to help students connect theory to practical decision-making in the workplace.
Enhance Students' Skills with a Simternship
Through 10 progressive rounds, students gain practical experience with industry-relevant advertising tasks and strategy execution that mirror real workplace scenarios.
“This is what education has needed — especially in marketing. It’s the closest thing to real-world advertising experience on the market.”
Ryan B., BYU-Idaho
A complete instructional solution at your fingertips
With the “Advertising: Selling in Today's World” courseware, students build a deep understanding of modern advertising principles — from campaign development to media planning — and learn how to apply that knowledge in real-world scenarios. This comprehensive courseware includes more than 85 turnkey teaching resources, assignments, and assessments designed to save you time and engage students.
Preview
Explore the table of contents
Equip your students with the advertising skills they need to thrive in today's dynamic, fast-paced marketing world. The "Advertising: Selling in Today's World" courseware provides students with a comprehensive understanding of the strategic, creative, and technological factors that drive successful campaigns, and how advertisers can utilize these insights to build powerful brands and influence consumer behavior.
Chapter 1: The Business of Brands
Chapter 2: The Basics of Marketing
Chapter 3: Advertising as a Marketing Tool
Chapter 4: Legal and Ethical Challenges in Advertising
Chapter 5: How Communications Work
Chapter 6: The Advertising Development Process
Chapter 7: The Problem, Planning, and Research
Chapter 8: Strategy Development
Chapter 9: Media Planning and Buying
Chapter 10: Creative Development
Chapter 11: Production
Chapter 12: Evaluating Effectiveness
Chapter 13: Selling Your Work
Chapter 14: Building Brands Globally
Chapter 15: Best Advertising Creators in the World
Chapter 16: What’s Next?
About the authors
Brian Sheehan
Brian Sheehan is a professor at the S.I. Newhouse School of Public Communications at Syracuse University, where he teaches advertising strategy, digital advertising, and campaign management. He brings 25 years of global agency experience to the classroom from leadership roles at Saatchi & Saatchi and Team One Advertising.
At Saatchi & Saatchi, Brian held executive positions in New York, Hong Kong, Japan, and Australia — finishing his tenure as CEO. He then spent nine years as chairman and CEO of Team One in Los Angeles. Over the course of his career, he has led work for top global brands including Toyota, Procter & Gamble, Hilton, General Mills, British Airways, and IKEA.
Brian holds degrees from the College of the Holy Cross and Loyola Marymount University. He is the author of three books, including “Loveworks: How the World’s Best Marketers Make Emotional Connections to Win in the Marketplace,” and contributes regularly to “Adweek” and “Advertising Age.”
Edward Russell
Edward Russell is a professor at the S.I. Newhouse School of Public Communications at Syracuse University, where he has taught since 2003. Before entering academia, he spent 25 years in the advertising industry at top agencies, including Ted Bates, Saatchi & Saatchi, and Leo Burnett.
After beginning his career in New York, Edward moved to Frankfurt as European account director for Saatchi & Saatchi, where he helped expand the agency’s presence across Eastern Europe. He later served as CEO of Leo Burnett Warsaw, transforming it into one of the network’s most awarded offices. From there, he led Leo Burnett’s international Procter & Gamble business from Chicago, overseeing more than 400 brands across 98 countries and nearly $1 billion in billings.
Edward also created Leo Burnett’s global training program, “LeoSmarts,” and is the author of “The Fundamentals of Marketing” (Bloomsbury Publishing). He holds both a bachelor's and a master’s degree in advertising.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Advertising: Selling in Today's World” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
