3 Ways to Start Marketing with Facebook Messenger Today

You have heard of Facebook Messenger. You probably use it. You have also heard that it’s important to use Facebook Messenger in your marketing, but you might have no idea how to start. Before we continue, if you are already an expert at Facebook Messenger marketing, this article is not for you. If you just want to know what you need …

May 2017 News You Can Use

We’ve got breaking news on LinkedIn leading off the roll call this month. Anyone who is looking or may soon be looking for a job will love the ramification. After that, we’ll look at current best practices for SEO and email marketing (with a few surprises along the way), and touch on the latest releases from Facebook and Google. Don’t …

Our March Madness Recap

“The odds of a perfect bracket are estimated to be 1 in 9,223,372,036,854,775,808 (9.2 quintillion).” (March Madness Pools) No one, on record, has ever filled out a perfect March Madness bracket.  So, if your bracket wasn’t perfect this year, you’re in the same boat as the rest of us. March Madness is one of the most popular sporting events in …

How to Get 8000+ People to View Your Brand New Linkedin Account

I am often asked about what Stukent students can be doing to get more from LinkedIn. I recommend that students share their Mimic Pro work and their grades on their quizzes. While this example relates to a student sharing their Google certification, the end results can be the same. Every business student should know about this, and look for ways to catch …

April 2017 News You Can Use

Looking for a simple way to stay up-to-date on the digital marketing news that really matters? You just found it. Each month, we look for the stories digital marketers need to know about. Then we prepare a short summary and post them here. How cool is that? Let’s do it! 1. FACEBOOK NOW SUPPORTS BROADCASTING LIVE FROM YOUR DESKTOP Topic: …

SMMW17 Lessons Learned

10 Game Changers You Missed By Not Attending SMMW17

Over 3,000 attendees showed up to Social Media Marketing World 2017. Chances are, you weren’t one of them. Which means you missed out on the most recent tips and strategies that were shared by the world’s brightest professionals in the industry. Sure, you could jump on the twitter hashtag and analyze the 56,732 tweets and get an idea of what …

CliqLaunch: A Mobile Marketing Platform

Our Mobile Marketing Essentials textbook is now accompanied by CliqLaunch, a mobile publishing platform. Cliqlaunch is a simple but powerful tool used by major brands to run their mobile marketing campaigns. Stukent has partnered with SiteMinis Inc. to give Stukent students access to Cliqlaunch for a major discount. This will allow your students to immediately apply what they are learning from …

{ANNOUNCEMENT} Nielsen’s Commspoint Influence Tool Now Available For Academia

We strongly believe that students need more access to industry tools. Today, we have exciting news that we have teamed up with the Pointlogic Commspoint Influence tool, by Nielsen to help give students industry tools they need. Reading about how to do something is not the same as having hands on experience. Pilots don’t fly without first practicing in simulators, …

Stukent March Madness

Stukent March Madness Challenge 2017

This week kicks off one of our favorite events of the year – MARCH MADNESS! Last year we had nearly 200 competitors from universities all over the country battling it out. There were 15 schools in the tournament that were Stukent users. This year we have 33 in the tournament! That’s over half of the teams! Is your school one …

Professor of the Month: Elliott Maltz

Elliot Maltz Professor of Marketing University: George H. Atkinson Graduate School of Management, part of Willamette University Location: Salem, Oregon   Elliot Maltz received his MBA from the University of California at Davis and his Ph.D. in Marketing from the University of Texas at Austin. Prior to coming to the Atkinson School, he taught for 6 years at the Marshall …