April 2020 Newsletter

FOUNDER’S NOTE Hi, all! Having had A LOT more time at home with my kids recently, my wife suggested that we watch old classics that we hadn’t watched since she and I were children. She pulled out “Pollyanna”! I didn’t even really remember the story. Some may recall that Pollyanna is a very positive character and known for playing “The …

Professor of the Month: Dr. Lucy Matthews

Dr. Lucy Matthews Assistant professor of marketing University: Middle Tennessee State University Location: Murfreesboro, Tennessee Dr. Lucy Matthews returned to school for her doctorate in marketing after years of working in industry. This transition has allowed her to pursue her love of learning. In her current position as a marketing professor, she is privileged to guide students in their quest …

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5 Ways to Increase Class Impact

Consider all of the papers, reports, and projects that are handed in and handed back, week after week at your school. Those weeks roll into semesters — and semester to semester the number of assignments going from student to instructor and back again begins to really add up.  This back-and-forth has educational and extended value, but what if the time, …

Insights and Resources for Moving Courses to Online

COVID-19 (Coronavirus) Webinar Recap The coronavirus outbreak has shutdown classrooms and left a lot of educators scrambling to transition their courses online with short notice. To help with the shift to virtual classrooms, Stukent hosted a free webinar featuring four experienced online educators who shared proven practices and tips for keeping students engaged online. During the webinar, “How to Transition …

Spring 2020 SDS Recap

A little after 1 a.m. on Saturday, March 7, Dr. Karen Sutherland took to the digital stage to share insights as a Spring 2020 Stukent Digital Summit (SDS) speaker. Her live remarks reached the Stukent offices in Idaho the day before, on Friday, March 6, just after 8 a.m. The switch in days is accounted for in Karen speaking from …

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Quick Lists: Resources for Improving Instruction

Welcome to Quick Lists, a set of blog posts on improving instruction. This is the first in a series of posts that will give ideas, suggestions, and support for instructors — both in higher ed and high school. Each Quick Lists post will give five takeaways on an education-based topic and information on how Stukent compliments the topic, whether through …

March 2020 Newsletter

FOUNDER’S NOTE Hi, all! I’ve been thinking about LinkedIn and how much it has changed — it used to be a place for an online resume, head hunters, job seekers, etc. Now, it is a place for networking, consuming content, promoting content, thought leadership, and learning. Are you using LinkedIn as much as you should? LinkedIn may not be helping …

March 2020 News You Can Use

This month’s News You Can Use covers declining social media use with a free downloadable assignment on digital campfires, changes in Google’s featured snippets, Facebook content regulation, and more! SOCIAL MEDIA IS TURNING ANTISOCIAL Topic: Social media marketing Key Point: People on the internet aren’t gathering in the public square as much anymore. Talk-to-the-world conversations are turning toward smaller, private …

Professor of the Month: Dr. Linda Vytlacil

Dr. Linda Vytlacil Marketing scientist, advisor, mentor and adjunct professor of business University: John Brown University Location: Siloam Springs, Arkansas Dr. Linda Vytlacil, vice president for data science/global data & analytics platforms for Walmart Labs is a recognized people leader and commercial manager with extensive experience in building teams and creating analytics capabilities to harness profitably the power of big …

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How to Succeed in Mimic Analytics: 7 Tips

It’s up to you to increase revenues for Buhi Supply Co. using various data analytics processes, and that is no simple task. From transforming and integrating data to running A/B tests, Mimic Analytics will definitely put your skills to the test.  With the help of these seven tips, you’ll increase Buhi’s revenues in no time. And keep in mind that …