Young woman working at laptop outside of a building.

6 Reasons You’ll Love Stukent

1. You’ll read less, but learn more. Why take 30 pages to cover a topic that could be taught in 10? Stukent prides itself on keeping things short, sweet, and to the point. On average, our textbooks are 37 percent shorter than competing textbooks. So you learn everything you need, without the fluff. You’ve got enough homework already. 2. You’ll …

A stack of notebooks on a white desk with a small plant in a white pot in the background.

9 Tips for Teaching Media Planning

Whether new to teaching media planning or looking for ways to keep on-going instruction on track, you have much to consider in order to present content that is both engaging and up to date. To help with the challenges you may face, here are nine tips to help build a successful media planning course. Some of what follows is framed …

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How to Take the Workforce by Storm: 5 Experts’ Advice

Stukent’s marketing team recently attended Utah’s Digital Marketing Collective to develop professional skills. Knowing we would be surrounded by hundreds of industry experts, we asked people this question: What advice would you give university students who are entering the workforce? This is what they had to say… Carter Allen Recruiter at TEKsystems Advice: Use LinkedIn to get your information in …

September 2019 Newsletter

FOUNDER’S NOTE Hi, all! Many of you may have noted a proactive outreach from one of our customer success managers sometime in the last 60 days. That is a new role we’ve implemented here at Stukent. We want you to know that we are here for you. Our success is your success. Our mission hasn’t changed. We’re here to help …

September 2019 News You Can Use

With a new school year ahead, digital marketing is heating up to give students and teachers a run for their money. This issue of Stukent’s News You Can Use kicks off the fun with these stories: LinkedIn launched a new resource for gathering marketing insights Backlinko conducted a HUGE study on organic click-through rates Google told webmasters exactly how to …

Professor of the Month: Kelly Crane

Kelly CraneLecturerUniversity: The University of KansasLocation: Lawrence, Kansas Kelly Crane is a marketing instructor at the University of Kansas School of Business where she teaches Integrated Marketing Communications, Sports and Entertainment Marketing, and Digital Marketing and Social Media to upper-level undergraduate students. She also teaches the latter online to MBA students. She is the former director of the KU School …

A woman teaching a classroom of students

Tried and True Tactics for Teaching Target Marketing

Every marketer must know how to use target marketing. Target marketing makes campaigns more efficient, effective, and profitable. If you don’t market to a specific audience, then you’re really not marketing to anyone. This is one of the most basic principles of marketing, but in practice, it can be quite complex.  As marketing has evolved into a digital space, segmentation, …

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Make Your Next A/B Test a Success with These 12 Best Practices

It takes more than a bright idea, a fun plan, or hopeful intentions to run a successful promotional campaign. It takes an A/B test. Marketers must be both strategic and creative when running a promotional campaign. Often, people will depend upon their ‘marketing intuition’ to make decisions, and that can prove to be problematic thanks to overconfidence and availability bias.  …

Introducing: Mimic Analytics

We recently announced our newest simulation for higher education, Mimic Analytics! This simulation is the latest addition to our growing offering of digital marketing courseware. Mimic Analytics will give students hands-on experience with marketing analytics framed with marketing trends and tools that industry professionals use every day. The simulation will be available as part of a courseware package, which also …

Stukent Digital Summit Summer 2019 Recap

Attendees of the Stukent Digital Summit (SDS) Summer 2019 were given insights into the psychology of consumer behavior, making audible connections with students, and becoming educational influencers during the Aug. 16 virtual conference. Stuart Draper, founder and CEO of Stukent, presented first, speaking of the company’s recent placement of 764th on the annual Inc. 5000 list, which identifies the fastest …