Professor of the Month: Richard Hanna

Richard Hanna Assistant Professor of Marketing University: Babson College Location: Wellesley, MA Dr. Richard C. Hanna is an Assistant Professor in the marketing division at Babson College. He is an expert in marketing research, promotions, and digital marketing. His current research examines how games used for promotions influence consumer choice and reaction to product information and branding. Professor Hanna also …

June 2017 News You Can Use

Incredible news about the current trend in Google search, how to get done-for-you PPC bidding to maximize conversions, why most small businesses are wasting money on their Facebook presence – all the news fit to print – that’s what you’ll find in this issue of Stukent’s News You Can Use. We’ve vetted the month’s top digital marketing stories. Don’t waste …

Bing Ads Donates Hundreds of Thousands to College Students

Stukent, Inc., an international digital courseware provider focused on digital and social media marketing, is offering its students US$100 in Bing Ads credits in cooperation with Microsoft. Stukent and Microsoft are offering these ad dollars to students at no cost so they can become familiar with the Bing Ads platform and become effective digital marketers before entering the workforce. This …

Professor of the Month: Theresa Clark

Theresa Clark Professor of Marketing University: James Madison University Location: Harrisburg, VA “Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.”   Dr. Theresa B. Clarke holds the Wampler-Longacre Eminent Scholars Professor of Marketing.  …

facebook messenger marketing

How Facebook Messenger is Going to Rock your World

Facebook Messenger. Chatbots. Messenger Ads. Active users. Artificial Intelligence. If you have been within 10 feet of any marketer in the last few months, you have probably heard all of these words, especially Facebook Messenger. But do you know what they all mean? Of course, you could probably define them for your friends or colleagues, but do you know what …

3 Ways to Start Marketing with Facebook Messenger Today

You have heard of Facebook Messenger. You probably use it. You have also heard that it’s important to use Facebook Messenger in your marketing, but you might have no idea how to start. Before we continue, if you are already an expert at Facebook Messenger marketing, this article is not for you. If you just want to know what you need …

May 2017 News You Can Use

We’ve got breaking news on LinkedIn leading off the roll call this month. Anyone who is looking or may soon be looking for a job will love the ramification. After that, we’ll look at current best practices for SEO and email marketing (with a few surprises along the way), and touch on the latest releases from Facebook and Google. Don’t …

Our March Madness Recap

“The odds of a perfect bracket are estimated to be 1 in 9,223,372,036,854,775,808 (9.2 quintillion).” (March Madness Pools) No one, on record, has ever filled out a perfect March Madness bracket.  So, if your bracket wasn’t perfect this year, you’re in the same boat as the rest of us. March Madness is one of the most popular sporting events in …

How to Get 8000+ People to View Your Brand New Linkedin Account

I am often asked about what Stukent students can be doing to get more from LinkedIn. I recommend that students share their Mimic Pro work and their grades on their quizzes. While this example relates to a student sharing their Google certification, the end results can be the same. Every business student should know about this, and look for ways to catch …

April 2017 News You Can Use

Looking for a simple way to stay up-to-date on the digital marketing news that really matters? You just found it. Each month, we look for the stories digital marketers need to know about. Then we prepare a short summary and post them here. How cool is that? Let’s do it! 1. FACEBOOK NOW SUPPORTS BROADCASTING LIVE FROM YOUR DESKTOP Topic: …