Consumer Behavior: A Marketer’s Look into the Consumer Mind

A new approach to teaching consumer behavior teams the recently released digital textbook “Consumer Behavior: A Marketer’s Look into the Consumer Mind” with pre-made projects, recorded video segments, and more. This courseware is designed to provide educators with helpful, time-saving resources and students with the tools to understand and opportunities to apply key concepts. The courseware includes A customizable syllabus Lesson plans Lecture …

Professor of the Month: Jerry Rackley

Jerry Rackley Executive-in-Residence and Lecturer University: Oklahoma State University Location: Oklahoma City, Oklahoma Jerry Rackley is an educator, marketing executive, and consultant with deep experience in digital marketing strategy and execution, content strategy, content development, marketing technology, and demand generation. Overall, he has over 30 years of professional and consulting experience. Rackley is the executive-in-residence in marketing at the Spears School …

16 Tips for Teaching Marketing Analytics

Those of you new to teaching marketing analytics, this blog post is for you. The subject matter may seem overwhelming at first. You may be asking yourself: What should I focus on? What concepts will best help my students? How much of this is going to be applicable in two years? What really is “marketing analytics”? There are ways you …

Getting the Most Out of Expert Sessions

Industry perspective from a guest speaker can heighten the value of your course. Whether such speakers expand on the subject matter you are currently teaching or add content that would not otherwise fit into the semester, a subject matter expert can make a big difference in class. Stukent Expert Sessions Unlike traditional guest lectures, Stukent Expert Sessions are pre-recorded presentations …

Stukent Digital Summit Recap

Faculty development, conference announcement part of fall summit    Real-world projects, SEO, and certifications, as well as the announcement of an upcoming conference for professors were all topics of the Fall 2018 Stukent Digital Summit on Wednesday, Oct. 24. Five speakers took to the virtual stage as instructors received insights on connecting students and clients, the benefits experiential learning, and …

November 2018 News You Can Use

Stukent collects the information you need to stay ahead of the digital marketing curve and gives you that report every month. Inside this issue, you’ll get the scoop on digital updates that matter: Google+ is going away Bing Ads announces a HUGE update Google My Business is testing a product listing option Facebook is getting pickier about which ads to …

Professor of the Month: Dr. Matthew Kushin

Dr. Matthew Kushin Communication Professor University: Shepherd University Location: Shepherdstown, West Virginia Matthew J. Kushin, Ph.D. is an award-winning educator and scholar who has the best job in the world: He gets to think, talk, and teach social media. He is the concentration coordinator of the Strategic Communication concentration in the department. He’s taught a myriad of courses including: Social Media, …

Student Spotlight: Meet Hayley Buell

Welcome to another installment of our student-propelled success stories. Each installment highlights a current or past Stukent student and the cool things he, she or they are doing online. We hope this motivates you to see how other students from around the world are using their entrepreneurial and marketing skills to grow a company. Meet Hayley Buell For the last …

Get insights, tips for teaching digital marketing

Teaching SEO effectively and handling classwork with real clients are topics slated for next week’s Stukent Digital Summit, a virtual conference specifically for instructors. In less than a day, and from various locations across the world, teachers can gain perspective and tips on moving digital marketing instruction forward. Registration for this free event is still available — teachers can sign …