March Madness Challenge Winners

This year basketball fans enjoyed one of the most exciting NCAA Men’s basketball tournaments in recent memory. For the first time ever, a 16-seed upset a 1-seed when UMBC (University of Maryland, Baltimore County) beat Virginia, the tournament’s number 1 overall seed. We also got introduced to Sister Jean, the Loyola University Chicago basketball team chaplain, who became a legend …

April 2018 News You Can Use

Hello from the team at Stukent! Some months are more difficult than others for choosing the stories most relevant to the work digital marketers do. This month wasn’t difficult: It was impossible. That’s why you’ll find bonus links scattered throughout this issue. The main stories include game-changing tidbits like this: The GDPR is coming soon – whether you’re ready or …

Professor of the Month: Kevin McDonald

Dr. Kevin McDonald Professor of Marketing University: University of Wisconsin-Stout Location: Menomonie, Wisconsin Dr. Kevin McDonald is a marketing professor at the University of Wisconsin-Stout. Kevin has developed successful marketing communication strategies not only for companies that he has owned and operated, but also for small and mid-size organizations in a broad- base of industries. Kevin studied marketing communication strategy at …

Survey Says… Find Out What 1,800+ Students Said About Simulations

Stukent recently sent out a survey about simulations to 22,587 students that used the Mimic Pro or Mimic Social Simulations in the 2017-2018 school year.  More than 1,800 students across the world responded to the survey. The purpose of the survey was to find out how simulations help students to learn social media marketing principles in a classroom setting. Students gave …

Stukent Social Media Marketing Challenge Winners

Congratulations to the more than 4,500 DECA members who competed in the first-ever Stukent Social Media Marketing Challenge. Students competed against each other using the world’s first social media marketing simulation, Mimic Social, used by top institutions around the world. Top 3 Winners The top three overall competition winners received a travel scholarship to this year’s DECA International Career Development …

Stukent March Madness Challenge 2018

It’s time for March Madness! This is one of our favorite times of the year, and to celebrate, we are inviting students and instructors to participate in the Stukent March Madness Challenge with us.   While the chances of having a perfect bracket are 1 in  9,223,372,036,854,775,808, you have as great of a chance as the next person to win …

March 2018 News You Can Use

Hello from the team at Stukent! Every month, we’re on the lookout for digital marketing news and tips to help keep you up to speed in this incredibly fast-moving world. Things like this: Google just announced an impending change to the search algorithm Checking the number of followers may not be the best criteria to judge an influencer Most mobile …

Introducing- Business Writing: A Content Marketing Approach

When I say “teach content marketing” you might be asking:   Does content marketing really need to be taught? How could we possibly add a content marketing course to our full business program? Could we keep up with the ever-changing industry? Gone are the days when learning to write memos and meeting minutes was enough to prepare business students to …

17 Tips for Teaching Social Media Marketing

Teaching a social media marketing course can be an extremely daunting task. First and foremost, students that are digital natives already *think* they know everything about the subject. Plus, the social media industry evolves so quickly that instructors simply don’t have enough time to keep up with the latest and greatest social media trends and updates. Never fear! This post …

How to Utilize Bloom’s Taxonomy to Build Future Leaders

Most educators realize that students’ success in school is less dependent on a couple of facts they know, and more dependent on the thinking skills gained while in school. One reason for this is the overflow of information that people receive. In 2000, 9.2 billion Google searches were made. In 2016, 9.02 billion Google searches were made…every day. I don’t …