Professor of the Month: Brennan Davis

Brennan Davis Associate Professor of Marketing at the Orfalea College of Business University: California Polytechnic State University Location: San Luis Obispo, CA Dr. Brennan Davis is the Hood Professor of Marketing and Associate Professor of Marketing at the Orfalea College of Business California Polytechnic State University. He has seven years of experience teaching the marketing core class, marketing research and …

5 Marketing Professors Share Their Secrets to Teaching Digital Marketing [Video]

Are you the kind of instructor that is always looking for ways to hone your craft? My guess is yes. If you’re using Stukent’s courseware or just considering using it, you recognize how quickly marketing practices and techniques evolve. You are trying to stay on top of it and make sure your students aren’t left behind. To help you with that, …

November 2017 News You Can Use

Those Christmas bells are ringing, and now’s the time to make sure you’re ready for the shopping season. This month’s issue of NYCU will help you do that. Here’s some of what you’ll find: How to boost your SEO performance How to get up-to-speed on the new AdWords interface Something you really should do before moving to HTTPS Let’s go… …

Announcing Our New Textbook: Business Organizations and Culture

Why do most students never live up to the dreams they have for their careers? There is something that separates followers from leaders and the mediocre from the extraordinary. You probably already know what it is. To be a great leader, you need to make things happen. You have to influence people in your company and help them share your …

Professor of the Month: Darrell Bartholomew

Darrell Bartholomew, Ph.D. Assistant Professor of Marketing, Business Administration University: Penn State Harrisburg Location: Harrisburg, PA Dr. Bartholomew has taught undergraduate courses in marketing principles, consumer behavior, internet marketing, advertising and retailing at Rider University, Oklahoma State University and Southwest Minnesota State University prior to joining Penn State Harrisburg. Dr. Bartholomew has published in the Journal of Marketing, Journal of …

October 2017 News You Can Use

Ready or not, the busiest ecommerce season of the year is almost upon us. Are you ready? In this issue of Stukent’s NYCU, we’re announcing new tools, considering the trends, and generally urging you to push ahead and be prepared. Whether you’re ready for it or not… the holidays are soon upon us! 1. YOU CAN’T PUT THIS ON FACEBOOK …

8 Tricks to Dominate the Mimic Social Simulation

You just started using the Mimic Social Simulation and you don’t know what’s going on. You’re trying to sell these Buhi bag things but you don’t know how! You don’t know when to post, what to post or how to spend your budget. Your boss is coming and he’s angry! Does this sound like you? (Does it sound like an …

Professor of the Month: Rafic Sinno

Rafic Sinno Assistant Professor of Business University: University of Dubuque Location: Dubuque, Iowa “[I’m] passionate about guiding future marketing pros in delivering value to their stakeholders.”   Rafic Sinno is an experienced entrepreneur, author, teacher, motivational speaker, consultant and marketing professional. Rafic established Sinno Communication, a family based business that provides visual communication products and services. As a teacher, Sinno …

how students help the world

How College Students Help The World

Nearly four years ago in a small office space about an hour south of Yellowstone National Park (in Idaho), the Stukent mission statement was born. Our mission was: Four years later and our mission statement remains the same. I’ll be honest. The sound of us helping educators help students help the world was rather intimidating back in 2014. I wasn’t …

September 2017 News You Can Use

Choosing the top stories can be a real chore, and that’s definitely true this month. Anyone who says summer is the slow time for digital marketing hasn’t been online lately. Business is booming Let’s get down to it. Here’s Stukent’s News You Can Use, fresh off the press… 1. WARNING: THIS SITE IS NOT SECURE! Topic: Key Point: If you’ve not …