February 2018 NYCU

February 2018 News You Can Use

Hello digital marketers! Welcome to this edition of Stukent’s News You Can Use. This is where we keep track of digital marketing updates and share the most valuable insights we’ve found over the past month. This is one hot issue: Get the scoop on Mark Zuckerberg’s last big announcement Find out why strategy trumps tactics and where to leverage each …

4 Reasons Business Schools Should Offer Visual Marketing Courses

Remember reading books as a child? Most of your attention was drawn to the pictures instead of the actual words on the page. It’s not that the words weren’t important, but your eyes were automatically drawn to the pictures. Maybe your preferences in literature have changed, but your brain is still drawn to visual content before it notices words on …

Understanding The Core Components of Paid Search Text Ads

In any advertising campaign, the persuasiveness of your message will determine if users take your desired action. Paid Search through Google AdWords and Bing Ads is no different. Though users are searching for you, it’s critical to craft ad copy that will resonate with your audience and lead to clicks. Paid Search text ads have evolved over the years, but …

January 2018 News You Can Use

Happy New Year! In this issue, we look ahead, we look back, and we look at what’s happening right now in the fascinating world of digital marketing. Did ClickZ really predict the future? Is SEO really dead? Which stories drew the most attention last year? Those are just a few of the stories you’ll find in this edition of Stukent’s …

Professor of the Month: Jennifer Barhorst

Jennifer B. Barhorst, Ph.D Assistant Professor of Marketing University: Lander University Location: Greenwood, South Carolina Having lived and worked abroad for over 14 years, Dr. Jennifer B. Barhorst brings years of global experience to the classroom at Lander University. An emphasis on the global aspect of business has been a part of Dr. Barhorst’s professional D.N.A. for several years. For …

December 2017 News You Can Use

Believe it or not, this is the last issue of Stukent’s News You Can Use for 2017. Time really does fly when you’re having fun. You don’t want to miss this issue: Find out why the price of Facebook ads is headed skyward Discover an SEO secret that can propel your site in search rankings Learn how to boost the …

Professor of the Month: Brennan Davis

Brennan Davis Associate Professor of Marketing at the Orfalea College of Business University: California Polytechnic State University Location: San Luis Obispo, CA Dr. Brennan Davis is the Hood Professor of Marketing and Associate Professor of Marketing at the Orfalea College of Business California Polytechnic State University. He has seven years of experience teaching the marketing core class, marketing research and …

5 Marketing Professors Share Their Secrets to Teaching Digital Marketing [Video]

Are you the kind of instructor that is always looking for ways to hone your craft? My guess is yes. If you’re using Stukent’s courseware or just considering using it, you recognize how quickly marketing practices and techniques evolve. You are trying to stay on top of it and make sure your students aren’t left behind. To help you with that, …

November 2017 News You Can Use

Those Christmas bells are ringing, and now’s the time to make sure you’re ready for the shopping season. This month’s issue of NYCU will help you do that. Here’s some of what you’ll find: How to boost your SEO performance How to get up-to-speed on the new AdWords interface Something you really should do before moving to HTTPS Let’s go… …