The 5 Biggest Improvements to Mimic Social in 2017

  When it comes to learning, nothing beats real-world experience. Everyone knows that. Unfortunately, real-world experience can be very hard to get. It’s not easy to find a major brand that will hand you the keys to their marketing, especially their social media. At Stukent, we found a way around this problem. We call it Mimic Social. Mimic Social is …

August 2017 News You Can Use

Google says the search app on mobile will begin including a feed that provides personalized links on the topics you care about most. And what’s that feed going to be called? “Google Feed” of course! Some say it sounds and looks a lot like the Facebook Feed, but Google says there’s a HUGE difference. The Google Feed will provide info …

Successful Strategies for Building Backlinks

Backlinks are important. Backlinks make the difference between a great page ranking on the fifth page of Google and a mediocre page ranking #1. They are so important that websites will spend thousands of dollars to get them, and bloggers will write whole blog posts for the sole purpose of getting backlinks. They are some of the most important trading chips …

Announcing New Certificates for Mimic Pro Simulations

Knowledge isn’t everything. I like to think I know a lot (just ask my family), and you are probably quite knowledgeable yourself. But all of the knowledge in the world won’t convince anyone to hire you unless you have proof that you are competent at what you do. In our society today, this proof comes in the form of degrees, …

July 2017 News You Can Use

Firecrackers, summer sun, and getting outside. It’s tough to stay focused this time of the year – but the crew at Stukent is busy helping make sure students and professors going back to school in the fall have the absolute best, most up-to-date, digital marketing training available anywhere. Here’s our look at digital marketing highlights over the past 30 days. …

What To Expect From Your Performance Review

Reviews may seem intimidating for employees who are receiving them for the first time. After all, they are receiving direct feedback about their performance and ability to fit into the company culture. As much as we think we are doing a good job, it’s human nature to consider the negative components of the review. However, reviews present a necessary check-in …

Professor of the Month: Richard Hanna

Richard Hanna Assistant Professor of Marketing University: Babson College Location: Wellesley, MA Dr. Richard C. Hanna is an Assistant Professor in the marketing division at Babson College. He is an expert in marketing research, promotions, and digital marketing. His current research examines how games used for promotions influence consumer choice and reaction to product information and branding. Professor Hanna also …

June 2017 News You Can Use

Incredible news about the current trend in Google search, how to get done-for-you PPC bidding to maximize conversions, why most small businesses are wasting money on their Facebook presence – all the news fit to print – that’s what you’ll find in this issue of Stukent’s News You Can Use. We’ve vetted the month’s top digital marketing stories. Don’t waste …

Bing Ads Donates Hundreds of Thousands to College Students

Stukent, Inc., an international digital courseware provider focused on digital and social media marketing, is offering its students US$100 in Bing Ads credits in cooperation with Microsoft. Stukent and Microsoft are offering these ad dollars to students at no cost so they can become familiar with the Bing Ads platform and become effective digital marketers before entering the workforce. This …

Professor of the Month: Theresa Clark

Theresa Clark Professor of Marketing University: James Madison University Location: Harrisburg, VA “Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.”   Dr. Theresa B. Clarke holds the Wampler-Longacre Eminent Scholars Professor of Marketing.  …