2016-nycu-best

Best of 2016 NYCU Updates

As we enter the new year, let’s take one last look back at the old. Here are the NYCU stories we think topped the list in 2016: 1. Automated Smart Goals For AdWords Key Point: Google provides some of the most powerful tools in the world, but figuring out how to set up and deploy those tools can be mind-boggling. Try …

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January 2017 News You Can Use

Looking back on 2016, what were your most memorable moments? What achievements are you proud of? What can you learn from the past year to help you tackle the next? We’ll cover top stories from the past month in this issue of News You Can Use. These digital marketing updates are what you need to keep pace with the competition. …

stukent 2016 christmas

Merry Christmas from Stukent!

2016 has been such a great year here at Stukent. This was our third annual Christmas party. Yep. That’s right. We turned three! This year we did an office party for all of the now over 20 employees in the warehouse. We had a blast playing games, eating yummy food, being crazy (see below), picking up bonus checks, and enjoying …

Kathleen Naasz professor of the month

Professor of the Month: Kathleen Naasz

Kathleen Naasz Associate Professor University: Centenary University Location: Hackettstown, New Jersey Professor Kathleen “Kathy” Naasz graduated with a Masters in Management from Stanford University. She has now taught at Centenary University for ten years. Beyond teaching, Kathy served as the Enactus director for nearly five years. Since she launched the Enactus (then SIFE) team, she has grown the membership to be …

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Professor of the Month: John-Kurt Pliniussen

Dr. John-Kurt Pliniussen Adjunct Associate Professor University: Queen’s University – Smith School of Business Location: Kingston, Ontario, Canada Dr. Pliniussen teaches eMarketing, Creativity, and Sales at Smith School of Business at Queen’s University.  Besides being one of Canada’s most-quoted experts on digital marketing & innovation in the national media, his dedication to creating outstanding coursework for his students caught our …

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Stukent’s Mimic Simulation Winners at Piedmont’s AMA Conference

Stukent first launched its digital marketing courseware at the Winter AMA Marketing Educators Conference in Orlando, Florida in 2014. Since then, Stukent has been a proud sponsor of many AMA events. Most recently, Stukent donated free Mimic Pro access and prizes for the winners for an AMA conference competition held for marketing students from various institutions in the area surrounding …

nycu-2016dec

December 2016 News You Can Use

Tis’ the season for shopping, and the numbers are in: Thanksgiving Day + Black Friday online spend hit $5.27 billion, a whopping 17.7% increase over 2015. Shopping on Black Friday, alone, rang in at $3.34 billion – the first time EVER that number climbed above $3 billion. Mobile shoppers also set a Black Friday record with their $1.2 billion spend. …

social media content analysis

Social Media Content Analysis Project

Today I want to share a cool new social media project we’ve been working on. One of our goals here at Stukent is to create awesome resources that help instructors teach the fast-paced world of digital/social media marketing. A few months ago we published our Landing Page Optimization project in conjunction with Wishpond. We’ve already had hundreds of students go …

designersblock

Five Solutions for Designer’s Block

Try these Five Solutions for Designer’s Block and create something amazing Whether you are a passionate, experienced designer or a beginner starting into the world of design, you will eventually hit a wall.  What is this wall you ask?  Let’s call it “designer’s block.”  There you are trying to start a new project and your mind is as empty as …