November 2019 Newsletter

STUKENT NEWS PROFCON 2020: LAS VEGAS GIFT CARD FOR YOUR TIME We’re excited to announce ProfCon 2020 in Las Vegas, NV! Click on the link below to learn more about the conference and secure your spot with early-bird pricing. Have you ever attended a Stukent courseware demo? For the entire month of November, we’re giving away a $20 Amazon gift …

November 2019 News You Can Use

We’re in the final stretch headed toward the 2019 holiday shopping season. This is the time of year when e-commerce tactics prove themselves (or don’t) and students of digital marketing get a front-row seat to the action. There’s a huge question posed at the end of this issue … and many other big questions answered along the way: What’s up …

Stukent Pledges $4 Million in Grants for Personal Finance Courseware

Announcing: Mimic Personal Finance To further the goal of increasing financial literacy in young adults, Stukent is offering $4 million in grant money to provide personal finance courseware entirely free to 2,000 high schools nationwide for the 2019–2020 school year. This courseware is first of its kind and connects simulated decision-making with real results. The Mimic Personal Finance simulation, formerly …

Professor of the Month: Ryan Russell

Ryan RussellLecturer of MarketingUniversity: University of Tennessee ChattanoogaLocation: Chattanooga, Tennessee Ryan Russell is a lecturer in marketing at the University of Tennessee Chattanooga. He is a nine-year veteran of social media and digital strategy, and he has extensive experience crafting powerful digital strategies, growing active online communities, and generating engaging, consistent digital advertising. With both agency and brand experience, Russell …

A classroom full of students

8 Powerful Strategies Proven to Increase Student Engagement

These 8 strategies for increasing student engagement have proven successful for professors all around the country. If you’ve found yourself having a difficult time connecting with your students, you’re not the only one.  In fact, you’ve probably had similar feelings to Tom Armbrecht, PhD: “Keeping adult learners interested can be especially challenging because they are likely to be busier — …

A woman standing at the front of a class

5 Tips for Teaching Market Research

Steven Stromp, author of “Market Research Essentials,” has over 20 years of experience in the field of market research. He’s conducted research for a variety of industries including healthcare, consumer packaged goods, automotive, and higher education.  He is currently the Executive Director of Market Intelligence at Davenport University. In his role, he provides market insights about the higher education landscape …

11 Online Design Tools for Marketers

Students can easily use these 11 online design tools to create stunning visual content.  Visual content plays an enormous role in today’s digital marketing. According to HubSpot, 80 percent of marketers use visuals in their social media marketing. According to HubSpot, 80 percent of marketers use visuals in their social media marketing. Click To Tweet Many marketing students have the …

Announcing a New Assignment with Wishpond

Exciting news!  Our friends at Wishpond have once again worked with us to develop a brand new assignment for the “Essentials of Social Media Marketing” digital textbook. The Photo Contest Assignment is ready for you to use today! Wishpond is an industry-leading marketing tool software used by major companies like CBS, Walmart, and Sony. Typically, its software costs up to …

A young man and woman preparing packages.

Aspiring Entrepreneurs: Do These 7 Things in College

Stuart Draper, founder and CEO of Stukent, shares 7 things aspiring entrepreneurs should do in college. Whether students are in their first year of college or are seasoned seniors, Draper’s tips can prepare them for the world of business.  Draper founded Stukent in 2013. By 2018, it made the Inc. 5000 list as one of the fastest growing companies in …

A hand holding an iPhone that is displaying the home screen and several social media platforms for business.

The Best Social Media Platforms for Business

These days, there are more social media platforms for business than most people know what to do with. Not to mention, new platforms are created constantly. Up-and-coming digital marketers must be familiar with popular social media platforms because they play a large part in building a company’s brand, generating leads, even increasing conversions. Click To Tweet While it is important …