October 2018 News You Can Use

Stukent collects the information you need to stay ahead of the digital marketing curve and gives you that report every month. This edition covers: The Facebook hack alert The hottest new trend on YouTube Tips on how to soar from a digital marketing millionaire 15 technical SEO areas you need to know about Where Google Search is headed after the …

Announcing a New Textbook: Market Research Essentials

What is marketing without market research? It’s a lot like throwing darts at a dartboard, except the dartboard is spinning and you have a bandana tied around your eyes. Unfortunately, many marketers are still blindfolded when it comes to their market, but it doesn’t have to be that way. Your students can be better. You can make them better. All …

Student Spotlight: Meet Moatasem Al Ahmad

Welcome to another installment of our student-propelled success stories. Each installment highlights a current or past Stukent student and the cool things he, she or they are doing online. We hope this motivates you to see how other students from around the world are using their entrepreneurial and marketing skills to grow a company. Meet Moatasem Al Ahmad Moatasem was …

Professor of the Month: Dr. Daryl Green

Dr. Daryl Green Business Professor University: Oklahoma Baptist University Location: Shawnee, Oklahoma Dr. Daryl Green, DSL, is the Dickinson Chair of Business professor at Oklahoma Baptist University in the Paul Dickinson College of Business. In 2016, Green retired from the Department of Energy, where he worked for over 27 years. His primary research areas are leadership, management, culture, and decision-making. Green …

How Universities can Benefit from Student Content

The next generation of college students is comprised of young adults who live internet-connected lives. They’ve grown up with advanced technologies in the palms of their hands. They may not know what MySpace is, but many of them spend hours per day browsing their Facebook feeds. These young adults are main contributors of the text, photos, audio files, and videos …

How to Build Effective Classroom Projects

Estimated Read Time 5 Minutes    Since a difficult task for any teacher is finding or creating projects to use in the classroom, Stukent specifically sought out a professor who was willing to share some great project ideas. Scott Cowley, an instructor from Western Michigan University, met these criteria and gave us an inside look into his classroom at Stukent …

10+ Resources to Improve Teaching

While some instructors have been in the classroom during what for many has been a “summer break,” once Labor Day has come and gone, schools across the country are ramped up and teachers are dialed in. As you get back to the books and deep into lesson plans, we not only wish you a successful school year but also share …

Video marketing, Facebook Video marketing, and YouTube marketing is critical for companies that want to establish a presence online.

Video Marketing: 3 Tips to Start Your First Campaign

By now you’ve heard plenty about video marketing. You might know that Facebook alone generates 8 billion video views on a normal day. You probably know that video consumption doubles every year. You’ve probably seen how video generates an average of over 1200% more shares than text/images combined! And if you haven’t, now you know! Video marketing, Facebook Video marketing, …

September 2018 News You Can Use

You may be feeling the summertime lazies, but digital marketing news isn’t. Choosing the stories most important to the digital marketing industry this month was not an easy job – but somebody had to do it. Here are just a few of the highlights: Google may soon assist China in censoring search for Chinese citizens Facebook says it’s doing away …

bill jolley norwich stukent professor of the month

Professor of the Month: Bill Jolley

Bill Jolley Business Professor University: Norwich University Location: Burlington, Vermont Professor Bill Jolley graduated from the University of Florida with an MBA before spending 25 years in the corporate world where he held several senior executive level positions in marketing, strategic planning, and research with companies including Coca-Cola USA, Mars Inc. (USA and Europe), Nestle USA, and The Walt Disney Company. He …