Stukent Social Media Marketing Challenge Winners

Congratulations to the more than 4,500 DECA members who competed in the first-ever Stukent Social Media Marketing Challenge. Students competed against each other using the world’s first social media marketing simulation, Mimic Social, used by top institutions around the world. Top 3 Winners The top three overall competition winners received a travel scholarship to this year’s DECA International Career Development …

Stukent March Madness Challenge 2018

It’s time for March Madness! This is one of our favorite times of the year, and to celebrate, we are inviting students and instructors to participate in the Stukent March Madness Challenge with us.   While the chances of having a perfect bracket are 1 in  9,223,372,036,854,775,808, you have as great of a chance as the next person to win …

March 2018 News You Can Use

Hello from the team at Stukent! Every month, we’re on the lookout for digital marketing news and tips to help keep you up to speed in this incredibly fast-moving world. Things like this: Google just announced an impending change to the search algorithm Checking the number of followers may not be the best criteria to judge an influencer Most mobile …

Introducing- Business Writing: A Content Marketing Approach

When I say “teach content marketing” you might be asking:   Does content marketing really need to be taught? How could we possibly add a content marketing course to our full business program? Could we keep up with the ever-changing industry? Gone are the days when learning to write memos and meeting minutes was enough to prepare business students to …

17 Tips for Teaching Social Media Marketing

Teaching a social media marketing course can be an extremely daunting task. First and foremost, students that are digital natives already *think* they know everything about the subject. Plus, the social media industry evolves so quickly that instructors simply don’t have enough time to keep up with the latest and greatest social media trends and updates. Never fear! This post …

How to Utilize Bloom’s Taxonomy to Build Future Leaders

Most educators realize that students’ success in school is less dependent on a couple of facts they know, and more dependent on the thinking skills gained while in school. One reason for this is the overflow of information that people receive. In 2000, 9.2 billion Google searches were made. In 2016, 9.02 billion Google searches were made…every day. I don’t …

Professor of the Month: Darci Wagner

Darci Wagner, DBA Lecturer, Applied Management University: Ohio University Location: Zanesville, Ohio Dr. Wagner is an experienced lecturer with a demonstrated history of working in the higher education industry. She is skilled in sales, college recruiting, management, employee training, and applicant tracking systems. Wagner holds a Doctorate of Business Administration focused in marketing from Walden University. Source: LinkedIn STUKENT PRODUCTS USED Dr. …

February 2018 NYCU

February 2018 News You Can Use

Hello digital marketers! Welcome to this edition of Stukent’s News You Can Use. This is where we keep track of digital marketing updates and share the most valuable insights we’ve found over the past month. This is one hot issue: Get the scoop on Mark Zuckerberg’s last big announcement Find out why strategy trumps tactics and where to leverage each …

4 Reasons Business Schools Should Offer Visual Marketing Courses

Remember reading books as a child? Most of your attention was drawn to the pictures instead of the actual words on the page. It’s not that the words weren’t important, but your eyes were automatically drawn to the pictures. Maybe your preferences in literature have changed, but your brain is still drawn to visual content before it notices words on …

Understanding The Core Components of Paid Search Text Ads

In any advertising campaign, the persuasiveness of your message will determine if users take your desired action. Paid Search through Google AdWords and Bing Ads is no different. Though users are searching for you, it’s critical to craft ad copy that will resonate with your audience and lead to clicks. Paid Search text ads have evolved over the years, but …