Introducing the Newest Principles of Marketing Courseware

Industry Experts Author Text With Real-World Video Case Studies Stukent launched its newest textbook for higher education, Modern Marketing Principles, with accompanying video case studies, at the American Marketing Association’s Winter conference on Feb. 22. This text is the latest textbook in Stukent’s growing library of digital marketing courseware. Modern Marketing Principles will give students up-to-date content framed with marketing …

5 Keys to Building a Successful CTE Task Force: Delaware’s Model

First of all, you’re probably wondering what a CTE task force is. Let me explain: Recently, the Career and Technical Education (CTE) Office at the Delaware Department of Education (DOE) formed what is called a “CTE task force.” This CTE task force was formed to develop new marketing curriculum standards for high schools throughout the state. I’ve learned a lot …

Digital Marketing: Tips For Teaching in 2019

Influences impacting digital marketing education now and industry and academia in the future were highlighted during the Spring 2019 Stukent Digital Summit on March 1.  The conference — a third such summit presented by Stukent — brought together seven speakers and an audience of educators from around the world for insights, answers, and ideas on teaching digital marketing. Speakers drew …

Professor of the Month: Mary Deacon

Mary DeaconProfessor of Advertising and Marketing CommunicationsUniversity: St. Lawrence CollegeLocation: Kingston, Ontario, Canada Mary Deacon is an advertising and marketing professional who teaches at the Kingston campus of St. Lawrence College in Ontario, Canada. She has an agency background and experience in brand client service and strategy with an emphasis on business development and digital and social media marketing strategy.  …

February 2019 News You Can Use

Welcome to the wild, wild world of digital marketing! Here’s a sampling of the recent developments we will cover in this issue: Facebook says you’ll soon be able to cross-communicate on major messaging platforms Ad spend and shares for Stories on Facebook and Instagram are booming Analytics really isn’t all that scary Google text ads can now show on YouTube …

Professor of the Month: Murray Moman

Murray Moman Instructor University: Red River College Location: Winnipeg, Manitoba, Canada “A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” — John Henrik Clarke “I try to find ways to continually improve the educational experience for students … and for me! I tinker. I look at what is new, what is …

Announcing: Stukent’s Entrepreneur of the Year Scholarship

In honor of Stukent’s 5th birthday celebration last week, we made an exciting announcement. We are launching an Entrepreneur of the Year Scholarship! We believe in the ability students have to better the world. Many students have great business ideas, but they don’t have the budget to reach their goals. This scholarship will give students a boost to start their …

Student Spotlight: Meet Mahi Kolla

Welcome to another installment of our student-propelled success stories. Each installment highlights a current or past Stukent student and the cool things he, she or they are doing online. We hope this motivates you to see how other students from around the world are using their entrepreneurial and marketing skills to grow a company. Meet Mahi Kolla Mahi Kolla is …

Top Events Highlight Stukent’s Growth

2018 was a big year for Stukent as a lot of great things happened! With the start of this new year, let’s take a month-by-month look of what took place last year. January The second round of the Stukent DECA challenge was held. There were 5,242 participants in the competition. February  Stukent focused on improving leadership and career field skills …