Student Spotlight: Meet Brady Aste

Welcome to another installment of our student-propelled success stories. Each installment highlights a current or past Stukent student and the cool things he, she or they are doing online. We hope this motivates you to see how other students from around the world are using their entrepreneurial and marketing skills to add value to the world. Meet Brady Aste Brady …

Social Media Marketing Summer Challenge Winners

Thank you to the more than 250 high school teachers across the country who competed in the first annual Summer Social Media Marketing Challenge. These teachers took time from their summer breaks to learn and compete using the world’s first social media marketing simulation, Mimic Social. The competition required participants to manage a $5,000 weekly social media marketing budget in simulated ad dollars for …

July 2018 News You Can Use

The potential impact from some of the digital marketing highlights this month is absolutely huge. Join us for a look at issues like these: A Supreme Court ruling could change the face of ecommerce Apple is stepping in to prevent Facebook and Google from tracking you Instagram is allowing users to stream long-form video Get those and other digital marketing …

Professor of the Month: Kinda Wilson

Kinda Wilson Business Instructor University: Oklahoma State University Location: Tulsa, Oklahoma Professor Kinda Wilson teaches marketing at Oklahoma State University and has consulted for national corporations. She has helped one company streamline management efficiency for 650 stores. Wilson also worked as marketing and PR director for a career tech system, overseeing all marketing and advertising for thirty school districts. Professor Wilson was …

Brennan Davis Why I Wrote Marketing Analytics

Why Write a Marketing Analytics Textbook?

Writing a textbook is not an easy undertaking. When I decided to write my textbook, Marketing Analytics, there were plenty of people who told me that writing a textbook would be a waste of time. So, why did I write it? I knew it would be a challenge, but I wanted a textbook my students could leverage for jobs. All …

Announcing a New Partnership with SEMrush

Stukent was founded with the idea of bridging the gap between industry and education. One of the best ways we do that is by introducing students to the tools they will be using in the industry. By partnering with these companies, Stukent can give students free access to their tools and give instructors the resources to help their students learn …

June 2018 News You Can Use

Choosing the news stories we highlight is never an easy job. This month, it was darned near impossible. Given all the commotion it generated, you may have thought the only thing getting talked about recently was the new GDPR regulations. Not so. Hey, we gave you the heads-up and all the info you need about GDPR back in the April …

Professor of the Month: Stephen Marshall

Stephen Marshall Department Chair | Associate Professor University: East Tennessee State University Location: Johnson City, Tennessee   Stephen Marshall, Ph.D. is an Associate Professor and Chair of the Department of Media and Communication at East Tennessee State University. He is currently Adobe’s 2018 Experience Cloud Industry Expert in Higher Education and he works as a brand strategist consultant for Creative Energy …

Ultimate LinkedIn Optimization Guide For Students

As a college student, you probably know that the job hunt should begin before you receive a degree. And you may also know that LinkedIn provides the best online platform to jumpstart a new career and begin networking. In fact, according to Jobvite, 9 out of 10 employers use LinkedIn to find the right candidates. Currently, 40 million students and …