November 2018 News You Can Use

Stukent collects the information you need to stay ahead of the digital marketing curve and gives you that report every month. Inside this issue, you’ll get the scoop on digital updates that matter: Google+ is going away Bing Ads announces a HUGE update Google My Business is testing a product listing option Facebook is getting pickier about which ads to …

Professor of the Month: Dr. Matthew Kushin

Dr. Matthew Kushin Communication Professor University: Shepherd University Location: Shepherdstown, West Virginia Matthew J. Kushin, Ph.D. is an award-winning educator and scholar who has the best job in the world: He gets to think, talk, and teach social media. He is the concentration coordinator of the Strategic Communication concentration in the department. He’s taught a myriad of courses including: Social Media, …

Student Spotlight: Meet Hayley Buell

Welcome to another installment of our student-propelled success stories. Each installment highlights a current or past Stukent student and the cool things he, she or they are doing online. We hope this motivates you to see how other students from around the world are using their entrepreneurial and marketing skills to grow a company. Meet Hayley Buell For the last …

Get insights, tips for teaching digital marketing

Teaching SEO effectively and handling classwork with real clients are topics slated for next week’s Stukent Digital Summit, a virtual conference specifically for instructors. In less than a day, and from various locations across the world, teachers can gain perspective and tips on moving digital marketing instruction forward. Registration for this free event is still available — teachers can sign …

October 2018 News You Can Use

Stukent collects the information you need to stay ahead of the digital marketing curve and gives you that report every month. This edition covers: The Facebook hack alert The hottest new trend on YouTube Tips on how to soar from a digital marketing millionaire 15 technical SEO areas you need to know about Where Google Search is headed after the …

Announcing a New Textbook: Market Research Essentials

What is marketing without market research? It’s a lot like throwing darts at a dartboard, except the dartboard is spinning and you have a bandana tied around your eyes. Unfortunately, many marketers are still blindfolded when it comes to their market, but it doesn’t have to be that way. Your students can be better. You can make them better. All …

Student Spotlight: Meet Moatasem Al Ahmad

Welcome to another installment of our student-propelled success stories. Each installment highlights a current or past Stukent student and the cool things he, she or they are doing online. We hope this motivates you to see how other students from around the world are using their entrepreneurial and marketing skills to grow a company. Meet Moatasem Al Ahmad Moatasem was …

Professor of the Month: Dr. Daryl Green

Dr. Daryl Green Business Professor University: Oklahoma Baptist University Location: Shawnee, Oklahoma Dr. Daryl Green, DSL, is the Dickinson Chair of Business professor at Oklahoma Baptist University in the Paul Dickinson College of Business. In 2016, Green retired from the Department of Energy, where he worked for over 27 years. His primary research areas are leadership, management, culture, and decision-making. Green …

How Universities can Benefit from Student Content

The next generation of college students is comprised of young adults who live internet-connected lives. They’ve grown up with advanced technologies in the palms of their hands. They may not know what MySpace is, but many of them spend hours per day browsing their Facebook feeds. These young adults are main contributors of the text, photos, audio files, and videos …