A man on stage speaking at ProfCon 2019.

8 Easy Ways to Improve Your Digital Marketing Course: A ProfCon 2019 Recap

Learn. Prepare. Share. Marketing professors and professionals from all across the country traveled to Yellowstone National Park for Stukent’s first-ever ProfCon to enjoy three days of presentations, networking, and sight-seeing.  Attendees heard from 21 digital marketing professionals and professors, including representatives from Google, Facebook, GoDaddy, Get Found First, and the Van Duyse Entrepreneurial Leadership Institute (VELI). In fact, Stukent founder …

Stukent Among Fastest-Growing Private Companies, Thanks to You.

Inc. magazine revealed that Stukent ranked on its annual Inc. 5000 list for the second year in a row. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as …

11 GAME-CHANGING STATISTICS THAT PROVE EMAIL MARKETING CAMPAIGNS STILL WORK

11 Game-Changing Statistics that Prove Email Marketing Campaigns Still Work

Why target customers with email marketing campaigns? It’s plain and simple. People. Use. Email. A 2018 study found that “about 3 in 5 consumers check their email on the go (mobile) and 75% of consumers say they use their smartphones most often to check email.”  Email Monday provides a helpful visual: In a technological world, there are endless avenues and …

August 2019 News You Can Use

The 2019-2020 school year is heading our way quickly, but digital marketing updates didn’t take a summer break. Our roving reporter uncovered several announcements you don’t want to miss. Here’s a sampling of the stories you’ll find in this issue: You will soon have the option of controlling Facebook ad budgets at the campaign level Snapchat rolled out a new …

Professor of the Month: Lydia Chen Shah

Lydia Chen ShahMarketing ProfessorUniversity: CalPoly Pomona UniversityLocation: Pomona, California Lydia Chen Shah is a Marketing Professor at California State Polytechnic University, Pomona, where she teaches multiple courses including Interactive/Direct Marketing, Digital Marketing, Consumer Behavior, Promotional Strategies, Nonprofit Marketing, and International Marketing Management. Chen Shah is a leader in strategy, integrated marketing, and brand/product management. In addition to her dedication to …

138,800: The Number of Market Research Jobs Waiting for Your Students

138,800: The Number of Market Research Jobs Waiting for Your Students

Research is a key component of many careers, no matter the major a student has chosen or the industry a professional works in, be it healthcare, education, technology, even sales.  Demand for Market Researchers The demand for market researchers is continually growing in today’s increasingly competitive market. Businesses are competing internationally and constant advances in technology continue to expand the …

How to Master Instagram Marketing: Tips and Tricks for Success

How to Master Instagram Marketing: Tips and Tricks for Success

Today, Instagram has over 1 billion users and is the #1 social photo app. It is predicted that 70.7 percent of U.S. companies will use Instagram marketing in 2019. (Free 30-day Instagram content calendar down below) Instagram has become one of the most popular avenues for social media marketing in a matter of years.  At first, businesses found Instagram unusual …

All-new Influencer Rounds on Mimic Social

All-new Influencer Marketing Rounds on Mimic Social

Marketing seems to have changed in the blink of an eye. Street-side billboards have turned into portable ads. Millions of people around the world are constantly scrolling through their social media feeds, looking for the next big thing.  And in the mean-time, social media influencers are shaping their buying patterns. Let’s put things into perspective. According to Hubspot, “The influencer …

THE TOP 5 FREE DATA ANALYTICS TOOLS

The Top 5 Free Data Analytics Tools

You can make your data profitable with the help of these five free analytics tools. You don’t always need to spend money to make money, which is why we’ve compiled a list of free data analytics tools for you. 1. Cyfe Cyfe is a cloud-based analytic tool and has the ability to monitor your entire business on one dashboard. But …

How to Revamp Your Social Media: The Social Media Audit

A social media audit is valuable and vital for every business, individual, and organization alike. This article will provide you with everything you need to know about the social media audit. If you want to become a pro at branding, analyzing, even marketing, then take a look at what a social media audit can do for you. The differences between …