Plants growing out of stacks of coins.

New $2.8 Million Grant for Idaho High Schools

Have you heard? Idaho Central Credit Union (ICCU) donated $2.8 million to provide a $10,000 grant for each high school in the state of Idaho to receive Stukent’s Mimic Personal Finance simulation and curriculum FREE for five years.  This generous donation will give high school students all over the state the opportunity to acquire personal financial skills using state-of-the-art technology …

2019 Stukent Social Media Marketing Challenge with BPA

2019 BPA Challenge Winners

Three students were awarded cash prizes and the opportunity to be recognized at Business Professionals of America (BPA)‘s National Leadership Conference (NLC). The winners were among over 700 students who competed in the Stukent Social Media Marketing Challenge. Students took on the challenge of managing a $5,000 weekly budget in simulated ad dollars for a fictitious bag company. The ad …

“F” Is for Finance: Why Education Can’t Ignore Financial Literacy

If America were to get a grade in personal finance, it would be an “F.” According to an article in Forbes, “Two-thirds of American adults can’t pass a basic financial literacy test.” But more important than a test score is the critical state of most Americans’ finances. 44% of Americans can’t cover a $400 emergency without going into debt. 43% …

Fall 2019 Stukent Digital Summit Recap

Instruction ideas on paid search advertising, technology’s impact on marketing, bringing real data into class, machine learning, and influencer marketing were all part the Fall 2019 Stukent Digital Summit (SDS) held Nov. 10. The virtual conference brought the insights of five higher education instructors to attendees from educational institutions in the U.S. and abroad. Following are highlights from each of …

November 2019 Newsletter

STUKENT NEWS PROFCON 2020: LAS VEGAS GIFT CARD FOR YOUR TIME We’re excited to announce ProfCon 2020 in Las Vegas, NV! Click on the link below to learn more about the conference and secure your spot with early-bird pricing. Have you ever attended a Stukent courseware demo? For the entire month of November, we’re giving away a $20 Amazon gift …

November 2019 News You Can Use

We’re in the final stretch headed toward the 2019 holiday shopping season. This is the time of year when e-commerce tactics prove themselves (or don’t) and students of digital marketing get a front-row seat to the action. There’s a huge question posed at the end of this issue … and many other big questions answered along the way: What’s up …

Stukent Pledges $4 Million in Grants for Personal Finance Courseware

Announcing: Mimic Personal Finance To further the goal of increasing financial literacy in young adults, Stukent is offering $4 million in grant money to provide personal finance courseware entirely free to 2,000 high schools nationwide for the 2019–2020 school year. This courseware is first of its kind and connects simulated decision-making with real results. The Mimic Personal Finance simulation, formerly …

Professor of the Month: Ryan Russell

Ryan RussellLecturer of MarketingUniversity: University of Tennessee ChattanoogaLocation: Chattanooga, Tennessee Ryan Russell is a lecturer in marketing at the University of Tennessee Chattanooga. He is a nine-year veteran of social media and digital strategy, and he has extensive experience crafting powerful digital strategies, growing active online communities, and generating engaging, consistent digital advertising. With both agency and brand experience, Russell …

A classroom full of students

8 Powerful Strategies Proven to Increase Student Engagement

These 8 strategies for increasing student engagement have proven successful for professors all around the country. If you’ve found yourself having a difficult time connecting with your students, you’re not the only one.  In fact, you’ve probably had similar feelings to Tom Armbrecht, PhD: “Keeping adult learners interested can be especially challenging because they are likely to be busier — …