Professor of the Month: Stephen Marshall

Stephen Marshall Department Chair | Associate Professor University: East Tennessee State University Location: Johnson City, Tennessee   Stephen Marshall, Ph.D. is an Associate Professor and Chair of the Department of Media and Communication at East Tennessee State University. He is currently Adobe’s 2018 Experience Cloud Industry Expert in Higher Education and he works as a brand strategist consultant for Creative Energy …

Announcing Our New Textbook: Essentials of Social Media Marketing

Social media has changed marketing strategies — and we must adapt accordingly. No longer can marketing professionals focus on billboards, television, radio or direct mail as their primary marketing tactics. Knowing how to utilize social media is central to successful marketing. It is not enough for students who will enter the workforce to just be equipped with general theories and …

Ultimate LinkedIn Optimization Guide For Students

As a college student, you probably know that the job hunt should begin before you receive a degree. And you may also know that LinkedIn provides the best online platform to jumpstart a new career and begin networking. In fact, according to Jobvite, 9 out of 10 employers use LinkedIn to find the right candidates. Currently, 40 million students and …

7 Tips For Getting A New College Course Approved

Visual media has become one of the most valued aspects of marketing. Currently, job sites like Indeed and Glassdoor show over 27,000 positions relative to visual content and social media marketing. Experience in creating visual content will help position students for such jobs, and business, marketing and communications students are looking for ways to gain these visual communication skills. Many …

May 2018 News You Can Use

We’re saying “hello” to new tools and platforms this month but “goodbye” to others. Find out which is which in this edition of Stukent’s News You Can Use. In this issue, you’ll gain insight on topics like these: Gmail got more than a facelift – check out the new features below Video advertising is getting simpler and more effective How …

Professor of the Month: Vishal Mehrotra

Vishal Mehrotra Senior Teaching Fellow University: Bond University Location: Queensland, Australia Vishal brings experience in education and as a marketing practitioner to the classroom. As an educator, he delivers experiential learning through innovation, inspiration, collaboration and an unwavering commitment to student experience. As an industry professional, Vishal has hands-on expertise in strategy and operations within the consumer, institutional, and concept domains …

March Madness Challenge Winners

This year basketball fans enjoyed one of the most exciting NCAA Men’s basketball tournaments in recent memory. For the first time ever, a 16-seed upset a 1-seed when UMBC (University of Maryland, Baltimore County) beat Virginia, the tournament’s number 1 overall seed. We also got introduced to Sister Jean, the Loyola University Chicago basketball team chaplain, who became a legend …

April 2018 News You Can Use

Hello from the team at Stukent! Some months are more difficult than others for choosing the stories most relevant to the work digital marketers do. This month wasn’t difficult: It was impossible. That’s why you’ll find bonus links scattered throughout this issue. The main stories include game-changing tidbits like this: The GDPR is coming soon – whether you’re ready or …

Professor of the Month: Kevin McDonald

Dr. Kevin McDonald Professor of Marketing University: University of Wisconsin-Stout Location: Menomonie, Wisconsin Dr. Kevin McDonald is a marketing professor at the University of Wisconsin-Stout. Kevin has developed successful marketing communication strategies not only for companies that he has owned and operated, but also for small and mid-size organizations in a broad- base of industries. Kevin studied marketing communication strategy at …

Survey Says… Find Out What 1,800+ Students Said About Simulations

Stukent recently sent out a survey about simulations to 22,587 students that used the Mimic Pro or Mimic Social Simulations in the 2017-2018 school year.  More than 1,800 students across the world responded to the survey. The purpose of the survey was to find out how simulations help students to learn social media marketing principles in a classroom setting. Students gave …