2018 BPA Challenge Winners

Congratulations to the thousands of BPA members who competed in the Stukent Social Media Marketing Challenge with BPA. Students competed against each other using the world’s first social media marketing simulation, Mimic Social, used by top institutions around the world. Marketing Competition Participants competed with Mimic Social and tested their social media skills by managing a $5,000 weekly budget in simulated …

91 Students Racked Up 509 Digital Marketing Certificates in One Semester

An impressive new record has been set at Queen’s University in Canada this semester. 91 of Professor John Pliniussen‘s marketing students started off the semester with a mission to get as many digital marketing certificates as they could. By the end of the semester, 91 of the students had completed 123 varying Google Ads and/or Analytics certificates. Those same students …

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Why I Wrote Market Research Essentials

For years I kept thinking to myself that I really needed to gather (in one place) all the tips and tricks, pitfalls, and major takeaways that I’ve been collecting since becoming a research practitioner, so when I was approached by Stukent to write “Market Research Essentials,” it was a dream come true for me; the courseware gave me the perfect …

Consumer Behavior: A Marketer’s Look into the Consumer Mind

A new approach to teaching consumer behavior teams the recently released digital textbook “Consumer Behavior: A Marketer’s Look into the Consumer Mind” with pre-made projects, recorded video segments, and more. This courseware is designed to provide educators with helpful, time-saving resources and students with the tools to understand and opportunities to apply key concepts. The courseware includes A customizable syllabus Lesson plans Lecture …

December 2018 News You Can Use

There’s never been a better time to be a digital marketer. That’s not hype. It’s the truth. And this year’s online sales figures prove  it. In this issue, we’ll cover early results from the holiday selling season and more: Learn to leverage YouTube and skyrocket your sales Find out what holiday shoppers want and how to give it to them …

Why I wrote Digital Marketing Essentials

The world of a young marketing professor revolves around two things: research and teaching. As a young marketing professor, I had a limited awareness that some professors choose to write textbooks, but the little I did know led me to a firm conclusion—the last thing I ever wanted to do was write a textbook. I had been teaching digital marketing …

Professor of the Month: Jerry Rackley

Jerry Rackley Executive-in-Residence and Lecturer University: Oklahoma State University Location: Oklahoma City, Oklahoma Jerry Rackley is an educator, marketing executive, and consultant with deep experience in digital marketing strategy and execution, content strategy, content development, marketing technology, and demand generation. Overall, he has over 30 years of professional and consulting experience. Rackley is the executive-in-residence in marketing at the Spears School …

16 Tips for Teaching Marketing Analytics

Those of you new to teaching marketing analytics, this blog post is for you. The subject matter may seem overwhelming at first. You may be asking yourself: What should I focus on? What concepts will best help my students? How much of this is going to be applicable in two years? What really is “marketing analytics”? There are ways you …

Getting the Most Out of Expert Sessions

Industry perspective from a guest speaker can heighten the value of your course. Whether such speakers expand on the subject matter you are currently teaching or add content that would not otherwise fit into the semester, a subject matter expert can make a big difference in class. Stukent Expert Sessions Unlike traditional guest lectures, Stukent Expert Sessions are pre-recorded presentations …

Stukent Digital Summit Recap

Faculty development, conference announcement part of fall summit    Real-world projects, SEO, and certifications, as well as the announcement of an upcoming conference for professors were all topics of the Fall 2018 Stukent Digital Summit on Wednesday, Oct. 24. Five speakers took to the virtual stage as instructors received insights on connecting students and clients, the benefits experiential learning, and …