Growing a Community and Brand – The Story of PPCCHAT


What you will learn:

  • How PPCCHAT was born
  • How to gain momentum with your brand
  • How to solidify your brand using Twitter
  • Plus much more…

Watch the Expert Session:

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Practice Quiz

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Resources and links mentioned in this Expert Session:

Speaker: Matt Umbro

Bio: Matt is the senior account manager at Hanapin Marketing and has been in the PPC industry since 2007. He has worked and collaborated with clients across several industries to attain better ROIs, improved lead generation, and increased brand awareness. Matthew shares his eCommerce PPC insight and tips in his monthly PPC article for Practical eCommerce. He is also a speaker at the SMX and Hero Confs. In addition, Matthew is the founder of PPCChat (#PPCChat), a weekly Twitter chat where industry specialists discuss various PPC topics. Every Tuesday at 12 PM EST specialists discuss a new topic from fundamentals and metrics to theory and the future of paid search.

Topic: Online Brand Awareness/Creation

Summary: Learn how to gain momentum with your brand particularly using Twitter and hashtags.

Duration: 39 mins

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