Content Marketing Strategies That Work


What you will learn:

  • Why it’s time to crank up your content marketing.
  • What is the content flywheel?
  • How to compel your audience.
  • How to become a great storyteller.
  • Plus much more…and a chance to win a free copy of his book Smartcuts! (see below)

Watch the Expert Session:

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Practice Quiz

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Resources and links mentioned in this Expert Session:


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Speaker: Shane Snow

Bio: Shane is a New York City-based technology journalist and web entrepreneur. He’s the Co-founder and Chief Creative Officer of Contently. Shane got his master’s degree in journalism from Columbia University and writes for some cool places like Fast Company, WIRED, and Advertising Age. He recently published his first book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success.

Topic: Content Marketing

Summary: Learn how to compel your audience by becoming a great storyteller. You will also be introduced to the content flywheel concept.

Duration: 56 mins

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