Learn how to compel your audience by becoming a great storyteller. You will also be introduced to the content flywheel concept.
I just watched this Expert Session: Content Marketing Strategies That Work. Check it out here: https://bit.ly/2lW8FZ8. @stukentappShane is a New York City-based technology journalist and web entrepreneur. He’s the Co-founder and Chief Creative Officer of Contently. Shane got his master’s degree in journalism from Columbia University and writes for some cool places like Fast Company, WIRED, and Advertising Age. He recently published his first book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success.