Intro to Google Shopping Ads

What you will learn:

  • How to use Google Shopping Ads to supercharge your online sales
  • The strategies that Kirk and his team use to massively boost ROI for their clients
  • How brands like Wal-Mart and Target set up ads for thousands of products at once
  • The 4 fields that will make or break your ads
  • How to find the absolute best keywords to put in your ads

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Have you ever searched online for “Harrison Ford rug” and seen something like this?


Besides the wonders of carbonite freezing technology, there is another technological wonder presented here: the Shopping Ad.

These ads might not seem as revolutionary as the preservation of human life, but for digital marketers, they are the next best thing!

Kirk Williams has years of experience working with multiple major brands and helping them turn these ads into selling machines.  His session is the perfect way to not only understand how Shopping Ads work but understand how to make them work for you!


Practice Quiz


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Resources and links from this Expert Session:

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Speaker:  Kirk Williams

Bio: Kirk Williams is the founder and owner of Zato Marketing, a marketing agency that specializes in Shopping Ads for both Google and Bing.  He is a popular writer and speaker on search engine marketing and he’s been named one of the top 5 most influential people in pay-per-click advertising.

Topic: Shopping Ads

Summary: You will learn about Shopping Ads for both Google and Bing, including how you can use them to boost sales for products found on online stores.

Duration: 37 mins


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