Video lectures from industry experts.
You could pay over $1,500 + travel fees to hear industry experts speak at conferences across the world, or you could watch a Stukent Expert Session and get instant access to the same content for FREE!
Expert Sessions are a valuable resource for instructors and students alike. You can share them in your classroom, use them as assignments, and more!
Textbooks
Visual FocusLogistics & Transportation ManagementIntroduction to BusinessPrinciples of Supply Chain Management and OperationsCrisis CommunicationAdvertising: Selling in Today's WorldConsumer BehaviorVisual Media MarketingDigital Marketing EssentialsMobile Marketing EssentialsMarketing AnalyticsBusiness WritingMedia Planning EssentialsModern Marketing PrinciplesMod MarketingSocial Media MarketingEssentials of Social Media MarketingTopics
Business CultureSalesPublic RelationsWritingUser Generated ContentSocial Media MarketingInstagramEntrepreneurshipAffiliate MarketingBrandingCrisis ManagementLink BuildingAnalyticsMedia BuyingVideo MarketingDigital Marketing CareersInfluencer MarketingEmail MarketingProgrammatic AdvertisingFacebookRemarketingInbound MarketingYoutubeLanding Page OptimizationLinkedinKeyword ResearchPPCSEOContent MarketingIn this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at KURU Footwear.
Content Marketing Essentials of Social Media Marketing Modern Marketing Principles Influencer Marketing Affiliate Marketing Instagram Social Media Marketing User Generated Content
Part 8 of 8. After watching parts 1-7, you'll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Part 7 of 8. Anna covers the key differences in stories and IGTV content. She'll cover what makes a good post for a story as well as different strategies to take advantage of this type of content on Instagram. After watching this session you'll understand when and why you should post stories and IGTV content.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Part 5 of 8. In this session, Anna covers how to run a successful influencer marketing campaign by describing how to find the right influencers for your brand and how to negotiate the right price point.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Part 4 of 8. In this session, Anna demonstrates different strategies for improving engagement on Instagram. She walks through several examples of how popular pages have gained loyal and engaged audiences.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Part 3 of 8. In this session, Anna will teach you how to establish your target audience and explain the importance of having a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate and help you understand how to take advantage of different content strategies on Instagram.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Part 2 of 8. In this session, Anna will describe how to optimize your Instagram profile, cover different optimization techniques, and provide examples of clever optimization tricks. She'll also help you understand the importance of constantly optimizing your profile.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Part 1 of 8. In this session, Anna will go over the kind of Instagram account you should make. She'll cover different types of accounts and give examples of each, while helping you understand the right goals to set to be successful on this platform.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
In this session, Erin McCoy from Killer Visual Graphics explains the importance of using visual content in marketing. She will share with us some mind-blowing statistics on visual content and how you can help your business stand out from the crowd.
Content Marketing Essentials of Social Media Marketing Social Media Marketing
In this expert session, Anna Semyanova from Combin shares her top tips for using Instagram stories successfully for marketing. She covers how to create tutorials, leverage user-generated content, show behind-the-scenes content, and more.
Essentials of Social Media Marketing Social Media Marketing
In this video, Paul shows us behind the influencer marketing curtain. He’ll explain how companies find influencers and how you can become an influencer yourself. Scott will cover topics such as brand authenticity and how to measure the success of an influencer marketing campaign.
Essentials of Social Media Marketing Influencer Marketing
In this video, Pinterest Marketer and Blog Educator, Anastasia Gutnikova talks about how to best use design to get better results from Pinterest.
Essentials of Social Media Marketing Social Media Marketing
In this video, Pinterest Marketer and Blog Educator, Anastasia Gutnikova talks about 4 quick tips to grow your Pinterest traffic.
Essentials of Social Media Marketing Social Media Marketing
In this video, Pinterest Marketer and Blog Educator, Anastasia Gutnikova talks about why Pinterest marketing is one of the most effective ways to grow business.
Essentials of Social Media Marketing Social Media Marketing
In this video, Inbound Strategist at HubSpot Sam Hirbod walks through the steps necessary to set SMART goals. SMART goals are specific, measurable, attainable, relevant, and timely.
Essentials of Social Media Marketing Social Media Marketing
As one with over 700,000 subscribers to his personal/business channels, Sean has unlocked many YouTube secrets. Watch to learn secrets of the platform yourself.
Essentials of Social Media Marketing Youtube
In this expert session, Larry shares his top 5 strategies for implementing chatbots in a company’s business and marketing operations to grow its audience and generate sales.
Essentials of Social Media Marketing Facebook
This video teaches you how to create 1-minute videos that boost your personal brand. Ben & Logan provide examples of what a 1-minute video is and explain the 4 parts of a great video.
Essentials of Social Media Marketing Branding
In this video, Dennis Yu & Logan Young talk about their experience running ads for major brands like Nike and the Golden State Warriors.
Essentials of Social Media Marketing Branding
In this video, Dennis and Logan recount experiences from their past to help college students begin developing their personal brand. They dive into different methods to promote personal brands.
Essentials of Social Media Marketing Branding
In this video, Ben and Logan explain the logic behind the dollar-a-day Facebook ad strategy. They explain what type of content does well and how you can test your own post to find “winners”.
Essentials of Social Media Marketing Branding
You will learn how to build a profitable content strategy
Content Marketing SEO Essentials of Social Media Marketing Social Media Marketing
In this session, you’ll learn best content marketing practices in order to reach larger audiences.
Content Marketing Essentials of Social Media Marketing Social Media Marketing Business Writing
You will learn how to create Facebook video ads that will drive higher engagement and conversion rate.
Essentials of Social Media Marketing Social Media Marketing Facebook Video Marketing
In this session, you will learn the 5 D’s of developing a brand voice (Define, Differentiate, Decide, Develop and Dedicate), and the essentials of creating the right content for a brand that reflects the right tone of voice as well as a mission statement
Essentials of Social Media Marketing Social Media Marketing Branding
In this session, we will give actionable tips on how to use social data to: deliver more impactful storytelling, prioritize media relations, produce more targeted and strategic paid media, identify & activate audience & influencers
Essentials of Social Media Marketing Influencer Marketing
You will learn about how to build an employee engagement program, including how you can use one to boost employee productivity and increase retention.
Essentials of Social Media Marketing Business Culture
You will learn the difference between crisis and issue and be able to define a situation as one or the other. You will also learn what it takes to effectively manage a crisis situation.
Essentials of Social Media Marketing Crisis Management
You will learn how to measure video success and the different types of video to use throughout the buyer’s journey.
Essentials of Social Media Marketing Social Media Marketing Video Marketing
Nathan is going to teach you how to plan social media messages that will foster engagement, boost your following and increase traffic by 3,150%.
Essentials of Social Media Marketing Social Media Marketing Facebook
You will learn about organic strategies you can use on LinkedIn to build your personal profile and to add customers to your sales pipeline.
Essentials of Social Media Marketing Linkedin Social Media Marketing
Learn about the new features of LinkedIn advertising and how you can get super targeted with your advertising.
Essentials of Social Media Marketing Linkedin Social Media Marketing
You will learn about how to market to your customers using Facebook Messenger, including how to add subscribers and engage them in relevant conversations.
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Facebook
Have you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? Adelyn shares some tips and expert advice on how she and her team accomplish that task.
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Facebook
Tori is going to share some of her tricks of the trade as well as the tools she uses to help grow the IBM brand and social media footprint online.
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Crisis Management
What you will learn: What influencer marketing is How to find influencers in your niche How to engage and partner with influencers Review case studies of businesses who have been successful with influencer marketing
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Influencer Marketing
You will learn how to build your personal (and company) brand and improve your online reputation through social media profile optimization.
Essentials of Social Media Marketing Linkedin Social Media Marketing
Learn how to properly construct an online marketing game plan by using different social media, SEO, and content marketing strategies.
Content Marketing Digital Marketing Essentials SEO Essentials of Social Media Marketing
Learn how to use video as a marketing platform using five easy video types.
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Youtube
Learn about look-a-like audiences, social media strategies of the Golden State Warriors, and how by spending just a $1 a day can bring forth fantastic results.
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Facebook
Learn about the four pillars of LinkedIn advertising and how you can get super targeted with your advertising.
Digital Marketing Essentials Essentials of Social Media Marketing Linkedin Social Media Marketing
Learn how to gain momentum with your brand particularly using Twitter and hashtags.
Digital Marketing Essentials Essentials of Social Media Marketing
You will learn how to run successful contests on Twitter, Instagram, and Facebook through sweepstakes, hashtags, and photo contests. All while generating thousands of leads for your business during the process.
Essentials of Social Media Marketing Social Media Marketing Inbound Marketing