Expert Sessions Library
Video lectures from industry experts.
You could pay over $1,500 + travel fees to hear industry experts speak at conferences across the world, or you could watch a Stukent Expert Session and get instant access to the same content for FREE!
Expert Sessions are a valuable resource for instructors and students alike. You can share them in your classroom, use them as assignments, and more!
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Visual FocusLogistics & Transportation ManagementIntroduction to BusinessPrinciples of Supply Chain Management and OperationsCrisis CommunicationAdvertising: Selling in Today's WorldConsumer BehaviorVisual Media MarketingDigital Marketing EssentialsMobile Marketing EssentialsMarketing AnalyticsBusiness WritingMedia Planning EssentialsModern Marketing PrinciplesMod MarketingSocial Media MarketingEssentials of Social Media MarketingTopics
Business CultureSalesPublic RelationsWritingUser Generated ContentSocial Media MarketingInstagramEntrepreneurshipAffiliate MarketingBrandingCrisis ManagementLink BuildingAnalyticsMedia BuyingVideo MarketingDigital Marketing CareersInfluencer MarketingEmail MarketingProgrammatic AdvertisingFacebookRemarketingInbound MarketingYoutubeLanding Page OptimizationLinkedinKeyword ResearchPPCSEOContent Marketing
Digital Marketing in a Pandemic
Alex Oliveira describes what companies should do during a pandemic to acquire new customers while also keeping current customers happy. He covers what you can do with your customer journey, your website, your clients, your leads, and your social media to keep your business top of mind during times of skepticism.
Digital Marketing Essentials
Landing Pages: How to Generate Sales and Leads
In this Expert Session, Alex Oliveira from Prediq, describes how to optimize a landing page to generate sales AND leads. He also covers the four steps for creating a great landing page and shares examples of companies that have used landing pages to capture leads in their marketing funnel.
Digital Marketing Essentials Landing Page Optimization
Introduction to Google My Business
Ryan Joos goes over how to get started with Google My Business, a tool designed to help businesses get recognized by customers.
Digital Marketing Essentials SEO
Google Ads: Writing Ad Copy for Clicks vs. Conversions
Sara Emerson, senior paid media associate at Red Ventures, discusses how to write ad copy for clicks vs. conversions, which you should write for, and why.
Digital Marketing Essentials
Off-Site SEO: Leveraging Content Marketing for Link Building
Ivey O'Neal, a content marketing and link building strategist at Red Ventures, goes over how to build content strategies for brands.
Content Marketing Digital Marketing Essentials SEO Link Building
World of Retail: Marketing and Distribution
In this Expert Session, Houston goes over the ins and outs of what makes good retail marketing and what doesn’t cut it. You’ll learn the different retail marketing techniques used by stores and how brands leverage space within a store.
Digital Marketing Essentials Modern Marketing Principles Consumer Behavior
How to Prepare for a Career in Digital Marketing
In this video, GenM lead instructor, Erik Harbison, talks about how you can prepare now for your digital marketing career. He'll walk you through the differences between a job and a career and how to set goals that will set you up for success.
Digital Marketing Essentials
How to Use Google Search Console
You will learn how to use Google Search Console to find opportunities to enhance the SEO on your site and rank it higher in the online search results.
Digital Marketing Essentials
Intro to Programmatic Advertising
In this session, a clear and understandable description of programmatic adverting is given along with examples and why it is important from an industry perspective.
Digital Marketing Essentials Modern Marketing Principles Programmatic Advertising Media Buying
How to Use Search Intent to Get Results from SEO
You will learn to use search intent to focus on SEO strategies that lead to actual revenue, not just views.
Digital Marketing Essentials SEO Modern Marketing Principles
Affiliate Marketing 101
Victorina Galperina from Supermetrics teaches the basics of affiliate marketing and how to make it work for different types of businesses.
Digital Marketing Essentials Affiliate Marketing
Introduction To Google Analytics
Bryan Phelps teaches us the basics of Google Analytics and how to use it to gain insights into a business.
Digital Marketing Essentials Analytics Marketing Analytics
Facebook Messenger Marketing 101
You will learn about how to market to your customers using Facebook Messenger, including how to add subscribers and engage them in relevant conversations.
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Facebook
Keyword Research 101 – Part 1
Learn the latest keyword research strategies to drive increased traffic and sales to your website.
Digital Marketing Essentials SEO Keyword Research
Keyword Research 101 – Part 2
Learn the latest keyword research strategies to drive increased traffic and sales to your website.
Digital Marketing Essentials SEO Keyword Research
Launching Your Digital Marketing Career In Today’s Workplace
Learn how to use the LinkedIn platform to build your personal brand, and connect with influential people within your network to advance your future careers.
Digital Marketing Careers Digital Marketing Essentials
Email Marketing in the Digital Age
How to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.
Digital Marketing Essentials Business Writing Email Marketing
Social Media Planning
Have you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? Adelyn shares some tips and expert advice on how she and her team accomplish that task.
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Facebook
Social Listening: What You Need To Know As A Marketer
Tori is going to share some of her tricks of the trade as well as the tools she uses to help grow the IBM brand and social media footprint online.
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Crisis Management
The New Way of Email Marketing
How to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.
Digital Marketing Essentials Facebook Email Marketing
How To Grow Your Brand With Influencers
What you will learn: What influencer marketing is How to find influencers in your niche How to engage and partner with influencers Review case studies of businesses who have been successful with influencer marketing
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Influencer Marketing
Introduction to Web Analytics
How to measure and optimize website behavior and understanding business objectives and important key performance indicators.
Digital Marketing Essentials Analytics Marketing Analytics
The 7 Principles of Conversion Centered Design
Learn how to use attention-driven design to create landing pages that CONVERT. Oli will cover 7 principles will turn you into a landing page optimization wizard.
Digital Marketing Essentials Landing Page Optimization
Core Concepts of Paid Search Marketing
Learn how to determine the value of a click, how to calculate your break-even CPC, and how to setup your first ad campaign.
Digital Marketing Essentials PPC
SEO, Social Media, & Content Marketing For Profit with Scott Cowley
Learn how to properly construct an online marketing game plan by using different social media, SEO, and content marketing strategies.
Content Marketing Digital Marketing Essentials SEO Essentials of Social Media Marketing
YouTube Marketing 101 for Small Business
Learn how to use video as a marketing platform using five easy video types.
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Youtube
Learn the Basics of Search Engine Optimization
Learn the secrets to SEO success and six different areas to engage in search engine optimization.
Digital Marketing Essentials SEO
Introduction to Remarketing
Learn why it’s crucial for a business to set up remarketing on their website with best practices and tips to ensure success.
Digital Marketing Essentials Remarketing
The World Of Facebook Advertising
Learn about look-a-like audiences, social media strategies of the Golden State Warriors, and how by spending just a $1 a day can bring forth fantastic results.
Digital Marketing Essentials Essentials of Social Media Marketing Social Media Marketing Facebook
How to Make Data-Driven Decisions with PPC
Learn paid search strategies as well as differences between PPC and SEO, and Google display ads and Google search ads.
Digital Marketing Essentials PPC
Introduction to SEO
What you will learn: How to pick the right keywords What are the different types of backlinks What are the best ways to get organic backlinks Plus much more…
Digital Marketing Essentials SEO
LinkedIn B2B Advertising Essentials
Learn about the four pillars of LinkedIn advertising and how you can get super targeted with your advertising.
Digital Marketing Essentials Essentials of Social Media Marketing Linkedin Social Media Marketing
Growing a Community and Brand – The Story of PPCCHAT
Learn how to gain momentum with your brand particularly using Twitter and hashtags.
Digital Marketing Essentials Essentials of Social Media Marketing
The Basics of International SEO Expansion
Learn how to take existing online web properties global through best international SEO practices.
Digital Marketing Essentials Modern Marketing Principles