Introduction to Remarketing
What you will learn:
- Why it’s important for a business to set up remarketing on their website.
- Understanding different retargeting audiences.
- What frequency capping is, and best practices for website visitors.
- How to properly set up retargeting on a website.
- Plus much more!
Watch the Expert Session:
Download the slide deck here.
Resources and links mentioned in this Expert Session:
Speaker: Matt Umbro
Bio: Matt Umbro is the senior account manager at Hanapin Marketing. He is also the founder of the weekly PPC Twitter chat, #PPCCHAT. When he’s not blogging about PPC, you can find him tending to his cat Dublin, dog Newberry, and cheering on his Boston Red Sox.
Summary: Learn why it’s crucial for a business to set up remarketing on their website with best practices and tips to ensure success.
Duration: 22 mins
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