Introduction to Remarketing

What you will learn:

  • Why it’s important for a business to set up remarketing on their website.
  • Understanding different retargeting audiences.
  • What frequency capping is, and best practices for website visitors.
  • How to properly set up retargeting on a website.
  • Plus much more!

Watch the Expert Session:


Download the slide deck here.

Practice Quiz

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Resources and links mentioned in this Expert Session:

Speaker: Matt Umbro

Bio: Matt Umbro is the senior account manager at Hanapin Marketing. He is also the founder of the weekly PPC Twitter chat, #PPCCHAT. When he’s not blogging about PPC, you can find him tending to his cat Dublin, dog Newberry, and cheering on his Boston Red Sox.

Topic: Remarketing

Summary: Learn why it’s crucial for a business to set up remarketing on their website with best practices and tips to ensure success.

Duration: 22 mins

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