What To Expect From Your Performance Review

Reviews may seem intimidating for employees who are receiving them for the first time. After all, they are receiving direct feedback about their performance and ability to fit into the company culture. As much as we think we are doing a good job, it’s human nature to consider the negative components of the review. However, reviews present a necessary check-in …

tips for great relationship with supervisor

4 Tips For Having A More Impactful Relationship With Your Supervisor

At most reputable companies, new hires are given a supervisor to which they report. This employee/supervisor relationship gives the employee someone to consistently speak with about the job and hopefully, learn from. To a certain extent, a supervisor is also a lifeline that will listen to employee concerns and help to remedy. That’s why as a new hire, it’s crucial …

college graduates workforce

A Letter To College Graduates Entering The Workforce

During the month of May, students will be graduating college and looking to enter the workforce full time. Though many students have had jobs, the time has come to begin a career. For those entering the digital marketing world, it’s never been a more exciting time to join. Digital marketing continues to evolve to the point where billions are spent …

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Jump On The Facebook Ads Train

One of the best parts about working in the paid search industry is that it’s constantly evolving. From when I began in this industry in 2007 through now, so much has changed (most for the better). With this evolution comes many new platforms and features to test. Today, I want to focus on a platform that I’ve recently invested more …

core ppc targeting methods

Understanding The Core PPC Targeting Methods

Pay-per-click (PPC) advertising, also known as paid search, has evolved significantly over the years. The original action of a user conducting a search and seeing a relevant ad is still applicable, but the means of targeting users have become more sophisticated. In this post, we’ll cover the two ways to target users – through keywords and audiences, and discuss the …