LinkedIn B2B Advertising Essentials

 

What you will learn:

  • The customer life cycle.
  • How you can reach business users on LinkedIn.
  • The four pillars of LinkedIn.
  • Different objectives your website should meet.

Watch the Expert Session:

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Practice Quiz

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Resources and links mentioned in this Expert Session:

Speaker: AJ Wilcox

Bio: AJ has eight years of PPC & SEO experience. Over the past 2 1/2 years, AJ has been hyper-focused on B2B advertising. This lead him to LinkedIn advertising where he fell in love, and eventually left his full-time job to become a consultant and run B2Linked.com

Topic: LinkedIn Advertising

Summary: Learn about the four pillars of LinkedIn advertising and how you can get super targeted with your advertising.

Duration: 4o mins

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