LinkedIn B2B Advertising Essentials
What you will learn:
- The customer life cycle.
- How you can reach business users on LinkedIn.
- The four pillars of LinkedIn.
- Different objectives your website should meet.
Watch the Expert Session:
Resources and links mentioned in this Expert Session:
Speaker: AJ Wilcox
Bio: AJ has eight years of PPC & SEO experience. Over the past 2 1/2 years, AJ has been hyper-focused on B2B advertising. This lead him to LinkedIn advertising where he fell in love, and eventually left his full-time job to become a consultant and run B2Linked.com
Topic: LinkedIn Advertising
Summary: Learn about the four pillars of LinkedIn advertising and how you can get super targeted with your advertising.
Duration: 4o mins
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