Core Concepts of Paid Search Marketing

John Gagnon


 Learn how to determine the value of a click, how to calculate your break-even CPC, and how to setup your first ad campaign. You will also be introduced to "searcher's flow" and how that affects your campaigns.

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Speaker: John Gagnon


John Gagnon is a Bing Ads Evangelist (aka “search nerd”) at Microsoft. He has worked for both Bing Ads and Google AdWords and is a frequent speaker at digital marketing conferences such as SES, SMX, and others. He has advised hundreds of clients ranging from Microsoft teams like Windows and Internet Explorer to small businesses like local garage door repair shops just getting started.


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