How to Make Data-Driven Decisions with PPC

Zach Olsen


Learn paid search strategies as well as differences between PPC and SEO, and Google display ads and Google search ads.

I just watched this Expert Session: How to Make Data-Driven Decisions with PPC. Check it out here: @stukentapp

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Speaker: Zach Olsen


Zach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant.


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