How to Make Data-Driven Decisions with PPC

Zach Olsen - Web Analytics Manager for Columbia Sportswear

Speaker: Zach Olsen - Web Analytics Manager for Columbia Sportswear

Bio:

Zach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant.

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