How to Make Data-Driven Decisions with PPC
What you will learn:
- What is the difference between PPC and SEO
- What’s the difference between Google display ads and search ads
- What is a paid search strategy
- What’s it like to work in the paid search industry
- Plus much more…
Watch the Expert Session:
Resources and links mentioned in this Expert Session:
Speaker: Zach Olsen
Bio: Zach Olsen is a Boulder, Colorado-based online marketing professional and web entrepreneur, currently Ecommerce Business Analyst for Finish Line and founder of Minimalist Tees. He blogs about online marketing at By Data Be Driven.
Summary: Learn paid search strategies as well as differences between PPC and SEO, and Google display ads and Google search ads.
Duration: 40 mins
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