How to Make Data-Driven Decisions with PPC


What you will learn:

  • What is the difference between PPC and SEO
  • What’s the difference between Google display ads and search ads
  • What is a paid search strategy
  • What’s it like to work in the paid search industry
  • Plus much more…

Watch the Expert Session:

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Practice Quiz

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Resources and links mentioned in this Expert Session:

Speaker: Zach Olsen

Bio: Zach Olsen is a Boulder, Colorado-based online marketing professional and web entrepreneur, currently Ecommerce Business Analyst for Finish Line and founder of Minimalist Tees. He blogs about online marketing at By Data Be Driven.

Topic: PPC

Summary: Learn paid search strategies as well as differences between PPC and SEO, and Google display ads and Google search ads.

Duration: 40 mins

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