Expert Sessions Library
Video lectures from industry experts.
You could pay over $1,500 + travel fees to hear industry experts speak at conferences across the world, or you could watch a Stukent Expert Session and get instant access to the same content for FREE!
Expert Sessions are a valuable resource for instructors and students alike. You can share them in your classroom, use them as assignments, and more!
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Visual FocusLogistics & Transportation ManagementIntroduction to BusinessPrinciples of Supply Chain Management and OperationsCrisis CommunicationAdvertising: Selling in Today's WorldConsumer BehaviorVisual Media MarketingDigital Marketing EssentialsMobile Marketing EssentialsMarketing AnalyticsBusiness WritingMedia Planning EssentialsModern Marketing PrinciplesMod MarketingSocial Media MarketingEssentials of Social Media MarketingTopics
Business CultureSalesPublic RelationsWritingUser Generated ContentSocial Media MarketingInstagramEntrepreneurshipAffiliate MarketingBrandingCrisis ManagementLink BuildingAnalyticsMedia BuyingVideo MarketingDigital Marketing CareersInfluencer MarketingEmail MarketingProgrammatic AdvertisingFacebookRemarketingInbound MarketingYoutubeLanding Page OptimizationLinkedinKeyword ResearchPPCSEOContent Marketing
Social Media for a Luxury Brand
Catherine Dowgwillo shares her knowledge on establishing a presence on social media and important aspects to keep in mind while working for a luxury brand.
Digital Marketing Careers Business Culture Branding Introduction to Business
The 1-Minute Video: How to Create Short Videos and Promote Them for Just a Dollar a Day
This video teaches you how to create 1-minute videos that boost your personal brand. Ben & Logan provide examples of what a 1-minute video is and explain the 4 parts of a great video.
Essentials of Social Media Marketing Branding
What it’s Like Running Ads for the Golden State Warriors
In this video, Dennis Yu & Logan Young talk about their experience running ads for major brands like Nike and the Golden State Warriors.
Essentials of Social Media Marketing Branding
Personal Branding Examples With Dennis Yu & Logan Young
In this video, Dennis and Logan recount experiences from their past to help college students begin developing their personal brand. They dive into different methods to promote personal brands.
Essentials of Social Media Marketing Branding
How to Begin a Dollar-a-Day Facebook Ad Strategy
In this video, Ben and Logan explain the logic behind the dollar-a-day Facebook ad strategy. They explain what type of content does well and how you can test your own post to find “winners”.
Essentials of Social Media Marketing Branding
Developing Your Brand Voice
In this session, you will learn the 5 D’s of developing a brand voice (Define, Differentiate, Decide, Develop and Dedicate), and the essentials of creating the right content for a brand that reflects the right tone of voice as well as a mission statement
Essentials of Social Media Marketing Social Media Marketing Branding