Expert Sessions Library
Video lectures from industry experts.
You could pay over $1,500 + travel fees to hear industry experts speak at conferences across the world, or you could watch a Stukent Expert Session and get instant access to the same content for FREE!
Expert Sessions are a valuable resource for instructors and students alike. You can share them in your classroom, use them as assignments, and more!
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User Generated Content: The Social Proof Content
Strategy You Already Have, But Are Not Using
In this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at KURU Footwear.
Content Marketing Essentials of Social Media Marketing Modern Marketing Principles Influencer Marketing Affiliate Marketing Instagram Social Media Marketing User Generated Content
Instagram Master Class Part 8: Making Money
Part 8 of 8. After watching parts 1-7, you'll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Instagram Master Class Part 7: Stories & IGTV
Part 7 of 8. Anna covers the key differences in stories and IGTV content. She'll cover what makes a good post for a story as well as different strategies to take advantage of this type of content on Instagram. After watching this session you'll understand when and why you should post stories and IGTV content.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Instagram Master Class Part 6: Ad Campaigns
Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Instagram Master Class Part 5: Influencer Marketing
Part 5 of 8. In this session, Anna covers how to run a successful influencer marketing campaign by describing how to find the right influencers for your brand and how to negotiate the right price point.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Instagram Master Class Part 4: Improve Engagement
Part 4 of 8. In this session, Anna demonstrates different strategies for improving engagement on Instagram. She walks through several examples of how popular pages have gained loyal and engaged audiences.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Instagram Master Class Part 3: Target Audience & Content Strategy
Part 3 of 8. In this session, Anna will teach you how to establish your target audience and explain the importance of having a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate and help you understand how to take advantage of different content strategies on Instagram.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Instagram Master Class Part 2: Profile Optimization
Part 2 of 8. In this session, Anna will describe how to optimize your Instagram profile, cover different optimization techniques, and provide examples of clever optimization tricks. She'll also help you understand the importance of constantly optimizing your profile.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing
Instagram Master Class Part 1: Account Goals & Types
Part 1 of 8. In this session, Anna will go over the kind of Instagram account you should make. She'll cover different types of accounts and give examples of each, while helping you understand the right goals to set to be successful on this platform.
Essentials of Social Media Marketing Social Media Marketing Instagram Social Media Marketing