Google Ads: Writing Ad Copy for Clicks vs. Conversions

Sara Emerson - Senior Paid Media Associate



Sara Emerson, senior paid media associate at Red Ventures, discusses ad copy strategies that drive clicks and conversions, goals you can set to achieve both, and tips for adapting best practices to your specific goals. This video will help digital marketers become familiar with building a Google Ads strategy and understand what it takes to write copy for clicks and conversions.

Speaker: Sara Emerson - Senior Paid Media Associate


Sara Emerson is a senior paid media associate at Red Ventures, leading paid search across multiple sites on its financial services vertical, including and The Points Guy. She has been working at Red Ventures for over five years and has made an impact on more than 10 teams across all major search engines.


Red Ventures is a portfolio of digital companies. They’re made up of dozens of teams spanning multiple industries – all working to build better connections between brands and consumers. Whether you’re looking for freedom to build and own a brand completely, an opportunity to partner with brands (and business leaders) who are already globally recognized, or make an impact with a nonprofit — you can do all of those things (and more) right here.

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