Intro to Programmatic Advertising

Brian Stempeck

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Summary

In this session, a clear and understandable description of programmatic adverting is given along with examples and why it is important from an industry perspective.

Speaker: Brian Stempeck

Bio:

Brian is the Chief Client Officer for The Trade Desk. He recieved his masters degree from North Carolina University and has worked at The Trade Desk for over 8 years, overseeing many different facets within the organization.

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

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