Intro to Programmatic Advertising

What you will learn:

  • How consumers are changing their media consumption?
  • What is programmatic ad buying?
  • Why is programmatic advertising so important for all marketers?

Watch the Expert Session:

Listen to the Expert Session:

Programmatic advertising can be a difficult subject to comprehend. Brian Stempeck, Chief Client Officer at The Trade Desk simplifies the subject for Stukent Students. Using material from Stukents digital textbook, Media Planning Essentials, students will have a clear understanding of programmatic advertising.

Resources and links from this Expert Session:

Practice Quiz


quiz icon


Speaker:  Brian Stempeck

Bio: Brian is the Chief Client Officer for The Trade Desk. He recieved his masters degree from North Carolina University and has worked at The Trade Desk for over 8 years, overseeing many different facets within the organization.

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Topic: What is programmatic advertising and how is it being used by business’s and marketers in the digital age.

Associated Courseware:
Media Planning Essentials

Summary:  In this session, a clear and understandable description of programmatic adverting is given along with examples and why it is important from an industry perspective.

Duration: 8 Minutes


Share this Post