Social listening can be used for many beneficial things. Whether you’re monitoring your brand name, keeping tabs on recent customers or potential customers, or just simply contributing to an online community, social listening is something that should be done with all of the tools that are readily available. Tori’s social media platform of choice is Twitter where she can get very specific with her hashtag targeting. It’s key that you don’t go too broad with your hashtags or you’ll end up getting left behind with all of the different conversations going on. A brand can use social listening to seek out influencers within a niche to foster strategic relationships with them to grow the brand.