If you are wondering how you can be a huge asset to your company and drive up profits, web analytics is it! Zach Olsen, Digital Analytics Manager for Columbia Sportswear takes us through the ins and outs of web analytics. Zach Olsen tells us how he went from being a beginner to being the analytics manager at Columbia Sportswear and how you can get started too.I just watched this Expert Session: Introduction to Web Analytics. Check it out here: https://bit.ly/2kmq7Fy. @stukentapp
Zach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant.