In this video, Paul shows us behind the influencer marketing curtain. He’ll explain how companies find influencers and how you can become an influencer yourself. Scott will cover topics such as brand authenticity and how to measure the success of an influencer marketing campaign.
Scott Paul is CEO and founder of Wooly, a software company that grows brand advocates and communities. He also manages an e-commerce school called Tangible. Previously, Paul worked as a VP at Disney after selling his marketing agency to them in 2015. Paul enjoys life on a ranch in Utah, where he’s figuring out how to raise his kids and alpacas.