Data-Driven Storytelling: Winning the War of Brand Relevance with Audience Intelligence

Michael Brito

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Summary

In this session, we will give actionable tips on how to use social data to: deliver more impactful storytelling, prioritize media relations, produce more targeted and strategic paid media, identify & activate audience & influencers

Speaker: Michael Brito

Bio:

Michael is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs.

As an Executive Vice President at Zeno Group, he is responsible for helping clients reach their target audience with laser-focused precision ➜ the right story, at the right time, in the right channel and with the right media. This unique methodology requires a combination of audience intelligence, creative, editorial content, targeted paid media and rigorous integration with traditional public relations programs.

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