In this expert session, Larry Kim shows you the chatbot strategies that marketers can use to grow their business, build an audience of Facebook Messenger subscribers and increase sales. He shares the top 5 chatbot strategies that he recommends starting with in order to see a real impact on the business. These include using send-to-Messenger ads, implementing chatbots’ unique ability to present dynamic content, and segmenting your audience. UPDATE: The discount code that Larry mentions in the video is no longer in effect.
Larry Kim is the founder and CEO of Mobile Monkey, a software that helps marketers grow their business using chatbots. Before founding Mobile Monkey, he founded a digital marketing software and services company called Wordstream, which he recently sold for $130 million.