Programmatic Advertising Technology

What you will learn:

  • The new goals of advertising
  • How programs like Google and Facebook decide what ads to show you
  • The technology used by major companies to target customers
  • How companies are sharing data to increase conversions
  • The way television ad time is bought and sold

Watch the Expert Session:

Get the Slide Deck:

Download the slide deck here.

Summary

Have you ever been watching TV and wondered how you could get an ad on television? This session won’t show you how to make a killer super bowl ad, but it will show you the technology used to buy and sell ad time on television and on the web.

Fair warning: it gets pretty complex.

Don’t worry though. Matt Prohaska consults with top companies to help them make sense of it all and get the most out of their advertising budgets. Today, he’ll take you through the whole process and help you make sense of it too.

Practice Quiz

 

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Resources and links mentioned in this Expert Session:


Speaker:  Matt Prohaska

Bio: Matt is the CEO of Prohaska Consulting, a digital media advertising firm specializing in programmatic advertising. His company has worked with large companies such as Ebay, Toyota, Citi, and Bank of America.

Topic: Programmatic Advertising Technology

Summary: You will learn about the process of buying and selling ad space on television and online, as well as the major companies involved in it.

Duration: 23 mins

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