The 4 Elements of Great Storytelling

Joe Lazauskas - Head of Marketing at Contently



In this session, you’ll learn the difference between a story that grabs the viewer’s attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories. If you’re interested in creating content that resonates with consumers, you’ll want to hear what Joe has to say.

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Speaker: Joe Lazauskas - Head of Marketing at Contently


Joe is the head of marketing for Contently and co-author of the best-selling book, “The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You.” A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for AdWeek, Digiday, and The Observer, amongst other publications.


Buy Joe’s book here: “The Storytelling Edge”

Additional readings on:





News Articles:

-“We Strapped Neurosensors to Voters and Showed Them 2020 Campaign Ads”

-“This New Science Peeks Inside Voters’ Brains as they Watch Political Ads”