Why Digital Marketing Analytics?

Nathan David - Founder and Lead Consultant at Meta Impact

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Summary

Nathan David discusses the framework for digital marketing analytics. He covers owned, paid, and earned media data and how your students can use their knowledge of analytics to become indispensable employees when they enter the job market.

Speaker: Nathan David - Founder and Lead Consultant at Meta Impact

Bio:

Nathan David is an adjunct faculty instructor at Marquette University and the founder of Meta Impact, a digital marketing consultancy focusing on helping healthcare and wellness organizations.