How to Leverage Data to Optimize Marketing Automation

Braydon Unsicker - Email Marketing Manager at Tinuiti

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Summary

In this session, we'll hear from Braydon Unsicker, email marketing manager at Tinuiti. Braydon defines what marketing automation is and discusses the data that fuels it. He also explains the various methods you can use to collect data for marketing automation. Braydon shares several automation examples and provides resources you can use to sharpen your automation skills.

I just watched this Expert Session: How to Leverage Data to Optimize Marketing Automation. Check it out here: http://bit.ly/2UT7Z60. @stukentapp @Braydon_U

Related Resources

Speaker: Braydon Unsicker - Email Marketing Manager at Tinuiti

Bio:

Braydon has a passion for marketing automation that can be traced back many years. He is currently an email marketing manager at Tinuiti, a full-service digital marketing agency. Tinuiti has managed over $1.5 billion in media spend for many well-known brands. He likes to spend his money on golf and is not afraid to dabble in lesser-know sports like dance skating.

Links

Connect with Braydon Unsicker on Linkedin

Check out Cart Abandonment Strategies for Email Marketing

Check out Better Together: Email & SMS Marketing Guide

Check out Email Marketing Strategies for the Modern Marketer

Check out Tinuiti Career Opportunities

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