Intro to Adobe Analytics

What you will learn:

  • Why companies choose Adobe Analytics instead of Google Analytics
  • The difference between dimensions and metrics
  • How to spy on competitors who use Adobe Analytics
  • What kind of user data companies track with Adobe Analytics
  • How to track what channels customers are coming from

Image of Zach Olsen

Watch the Expert Session:

 

In this expert session, you’ll hear from Zach Olsen of Columbia Sportswear in Portland, Oregon, where Zach is the Web Analytics Manager.

Zach is going to introduce you to Adobe Analytics. He’ll explain how it is different from other Analytics platforms and how you can start learning about it so that you will be able to use it in your own career.

 

 

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Speaker:  Zach Olsen

Bio: Zach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant.

Topic: Adobe Analytics

Summary: Zach is going to introduce you to Adobe Analytics. He’ll explain how it is different from other Analytics platforms and how you can start learning about it so that you will be able to use it in your own career.

Duration: 23 mins

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