Intro to Adobe Analytics

Zach Olsen - Web Analytics Manager for Columbia Sportswear

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Summary

In this expert session, you’ll hear from Zach Olsen of Columbia Sportswear in Portland, Oregon, where Zach is the Web Analytics Manager.

Zach is going to introduce you to Adobe Analytics. He’ll explain how it is different from other Analytics platforms and how you can start learning about it so that you will be able to use it in your own career.

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Quiz

Speaker: Zach Olsen - Web Analytics Manager for Columbia Sportswear

Bio:

Zach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant.