Expert Session Library

  • Topics
  • All Expert Sessions (35)
  • Content Marketing
  • Digital Marketing Careers
  • Email Marketing
  • Facebook
  • Inbound Marketing
  • Influencer Marketing
  • Keyword Research
  • Landing Page Optimization
  • Lead Generation
  • LinkedIn
  • Link Building
  • Media Buying
  • Mobile Marketing
  • PPC
  • Programmatic Advertising
  • Remarketing
  • SEO
  • Twitter
  • Web Analytics
  • YouTube
  • Courseware Products
  • Digital Marketing Essentials
  • Media Planning Essentials
  • Mobile Marketing Essentials
  • Social Media Marketing
Mobile Programmatic Advertising You will learn about how programmatic advertising works for mobile devices, including the major ad networks and technology involved in the process. You will be more prepared to integrate mobile advertising into your marketing strategy.
B2B Advertising Essentials Learn about the new features of LinkedIn advertising and how you can get super targeted with your advertising.
Successful link building strategies You will learn how to improve your site’s search rankings through link building. You’ll learn what kind of sites to target for links and how to entice them to link to your site.
Facebook Messenger Marketing 101You will learn about how to market to your customers using Facebook Messenger, including how to add subscribers and engage them in relevant conversations.
Tim Foley Expert Session Media Planning with CommspointYou will learn how to use the Commspoint Influence tool to assist you in media buying decisions.
Keyword Research 101 Part 1Learn the latest keyword research strategies to drive increased traffic and sales to your website.
Keyword Research 101 Part 2Learn the latest keyword research strategies to drive increased traffic and sales to your website.
Launching Your Digital Marketing Career In Today’s WorkplaceHow to use the LinkedIn platform to build your personal brand, and connect with influential people within your network to advance your future careers.
Programmatic Advertising TechnologyYou will learn about the process of buying and selling ad space on television and online, as well as the major companies involved in it.
Email Marketing in the Digital AgeHow to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.
Social Media PlanningHave you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? Adelyn shares some tips and expert advice on how she and her team accomplish that task.
Social Listening: What You Need To Know As A MarketerHave you ever asked yourself how you can possibly listen to all of the different conversations going on about your brand or topic of interest online? Tori is going to share some of her tricks of the trade as well as the tools she uses to help grow the IBM brand and social media footprint online.
The New Way of Email MarketingHow to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.
How To Grow Your Brand With InfluencersHow to effectively find, connect, and partner with inluencers in your niche to help your business grow.
Zach Olsen Web Analytics Expert Session Introduction to Web AnalyticsHow to measure and optimize website behavior and understanding business objectives and important key performance indicators.
Gabe Villamizar Expert Session How To Optimize Your LinkedIn And Twitter AccountsYou will learn how to better build your personal (and company)brand and improve your online reputation through social media profile optimization on platforms like LinkedIn and Twitter.
Oli Gardner Expert Session The 7 Principles of Conversion Centered DesignLearn how to use attention-driven design to create landing pages that CONVERT. Oli will cover 7 principles will turn you into a landing page optimization wizard.
John Gagnon Expert Session Core Concepts of Paid Search MarketingLearn how to determine the value of a click, how to calculate your break-even CPC, and how to setup your first ad campaign. You will also be introduced to “searcher’s flow” and how that affects your campaigns.
Scott Cowley Expert Session SEO, Social Media, & Content Marketing For ProfitLearn how to properly construct an online marketing gameplan by using different social media, SEO, and content marketing strategies.
Trevor Erikson Expert Session YouTube Marketing 101 for Small BusinessLearn how to use video as a marketing platform using five easy video types.
Duane Forrester Expert Session Learn the Basics of Search Engine OptimizationLearn the secrets to SEO success and six different areas to engage in search engine optimization.
Matt Umbro Expert Session Introduction to RemarketingLearn why it’s crucial for a business to set up remarketing on their website with best practices and tips to ensure success.
Dennis Yu Expert Session The World Of Facebook AdvertisingLearn about look-a-like audiences, social media strategies of the Golden State Warriors, and how by spending just a $1 a day can bring forth fantastic results.
Shane Snow Expert Session Content Marketing Strategies That WorkLearn how to compel your audience by becoming a great storyteller. You will also be introduced to the content flywheel concept.
Debra Zahay-Blatz Expert Session How To Use Online Search To Build Your BrandLearn about the different objectives your website should meet as well as online branding tips, and the customer life cycle.
Perrin Carrell Expert Session Getting It Right With Keyword ResearchLearn how to analyze your competition and select good keywords that convert.
Zach Olsen Expert Session How to Make Data-Driven Decisions with PPC Learn paid search strategies as well as differences between PPC and SEO, and Google display ads and Google search ads.
Benjamin Beck Expert Session Introduction to SEOLearn how to pick the right keywords, understand the different types of backlinks, and best practices to obtain organic backlinks.
AJ Wilcox Expert Session LinkedIn B2B Advertising EssentialsLearn about the four pillars of LinkedIn advertising and how you can get super targeted with your advertising.
Chris Dessi Remarkable You Expert Session Remarkable You: Re-Boot, Re-Align, and Re-Imagine Your CareerHow to leverage yourself on social media to benefit your personal brand and build career opportunities. So get ready to Re-boot, Re-align, and Re-imagine you and your future career!
Owen Fuller Expert Session Content Marketing Strategies That WorkLearn how to attract new website visitors by understanding what every webpage needs. You’ll also learn how to create clear paths for buyers.
Matt Umbro Expert Session Growing a Community and Brand – The Story of PPCCHATLearn how to gain momentum with your brand particularly using Twitter and hashtags.
Kate Morris Expert Session The Basics of International SEO ExpansionLearn how to take existing online web properties global through best international SEO practices.
How To Generate 1000’s Of Leads Using Social MediaYou will learn how to run successful contests on Twitter, Instagram, and Facebook through sweepstakes, hashtags, and photo contests. All while generating thousands of leads for your business during the process.