Expert Session Library

  • Topics
  • All Expert Sessions (63)
  • Affiliate Marketing
  • Analytics
  • Business Culture
  • Branding
  • Consumer Behavior
  • Content Marketing
  • Crisis Management
  • Digital Marketing Careers
  • Email Marketing
  • Facebook
  • Inbound Marketing
  • Influencer Marketing
  • Keyword Research
  • Landing Page Optimization
  • Lead Generation
  • LinkedIn
  • Link Building
  • Media Buying
  • Mobile Marketing
  • PPC
  • Programmatic Advertising
  • Remarketing
  • SEO
  • Twitter
  • Video Marketing
  • Visual Media Marketing
  • YouTube
  • Courseware Products
  • Business Organizations and Culture
  • Business Writing
  • Consumer Behavior
  • Digital Marketing Essentials
  • Essentials of Social Media Marketing
  • Marketing Analytics
  • Media Planning Essentials
  • Mobile Marketing Essentials
  • Social Media Marketing
  • Visual Media Marketing
3 Real-World Examples: Understanding Consumer Needs and Motives In this video, Veena Ramaswamy, vice president of strategy at CommonBond, talks about 3 real-life experiences she’s had relating to consumer behavior. She draws on her interactions with internal stakeholders and external clients.
The Marketers guide to creating Pinterest Content That Works In this video, Pinterest Marketer and Blog Educator, Anastasia Gutnikova talks about how to best use design to get better results from Pinterest.
4 quick tips to grow your Pinterest traffic In this video, Pinterest Marketer and Blog Educator, Anastasia Gutnikova talks about 4 quick tips to grow your Pinterest traffic.
Pinterest Marketing for Beginners In this video, Pinterest Marketer and Blog Educator, Anastasia Gutnikova talks about why Pinterest marketing is one of the most effective ways to grow business.
How to set SMART goals In this video, Inbound Strategist at HubSpot Sam Hirbod walks through the steps necessary to set SMART goals. SMART goals are specific, measurable, attainable, relevant, and timely.
Beginner’s Guide to Starting a Successful YouTube Channel Sean shares, in an interview with Stukent VP of marketing Trevor Erikson, what it takes to be successful on YouTube. As one with over 700,000 subscribers to his personal/business channels, Sean has unlocked many YouTube secrets. Watch to learn secrets of the platform yourself.
How to Use Google Search Console You will learn how to use Google Search Console to find opportunities to enhance the SEO on your site and rank it higher in the online search results.
5 Proven Chatbot Strategies for Marketers In this expert session, Larry shares his top 5 strategies for implementing chatbots in a company’s business and marketing operations to grow its audience and generate sales.
The 1-Minute Video: How to Create Short Videos and Promote Them for Just a Dollar a Day This video teaches you how to create 1-minute videos that boost your personal brand. Ben & Logan provide examples of what a 1-minute video is and explain the 4 parts of a great video.
What it’s Like Running Ads for the Golden State Warriors In this video, Dennis Yu & Logan Young talk about their experience running ads for major brands like Nike and the Golden State Warriors.
Personal Branding Examples With Dennis Yu & Logan Young In this video, Dennis and Logan recount experiences from their past to help college students begin developing their personal brand. They dive into different methods to promote personal brands.
How to Begin a Dollar-a-Day Facebook Ad Strategy In this video, Ben and Logan explain the logic behind the dollar-a-day Facebook ad strategy. They explain what type of content does well and how you can test your own post to find “winners”.
Intro to Adobe Analytics Zach is going to introduce you to Adobe Analytics. He’ll explain how it is different from other Analytics platforms and how you can start learning about it so that you will be able to use it in your own career.
Intro to Programmatic Advertising In this session, a clear and understandable description of programmatic adverting is given along with examples and why it is important from an industry perspective.
Introduction to Artificial Intelligence for Marketing There’s no escaping Artificial Intelligence. It’s in the news, in the movies, and in the boardroom. It’s time to learn how Artificial Intelligence can be put to use in the marketing department.
6 Step Framework to a Profitable SEO-Optimized Content Strategy You will learn how to build a profitable content strategy
How to Make the Best Content in the World You’ll learn best content marketing practices in order to reach larger audiences.
Change Your Culture to Change Your Results You will learn how to how to change and redefine a culture within a company which leads to a change in results.
Set Your Metrics In Motion With Facebook Video Ads You will learn how to create Facebook video ads that will drive higher engagement and conversion rate.
Developing Your Brand Voice You will learn the essentials of how to develop the right brand voice.
Data-Driven Storytelling You will learn how to use social data to: deliver more impactful storytelling, prioritize media relations, produce more targeted and strategic paid media, and much more!
Building an Employee Engagement Program You will learn about how to build an employee engagement program, including how you can use one to boost employee productivity and increase retention.
How to Use Search Intent to Get Results from SEO You will learn to use search intent to focus on SEO strategies that lead to actual revenue, not just views.
Basic Principles of Creating Visual Content You will learn about the basic principles of creating stunning visual content for social media.
Crisis Ready: How to Build an Invincible Brand You will learn the difference between crisis and issue and be able to define a situation as one or the other. You will also learn what it takes to effectively manage a crisis situation.
Affiliate Marketing 101 Victorina Galperina from Supermetrics teaches the basics of affiliate marketing and how to make it work for different types of businesses.
Introduction To Mobile Programmatic Advertising You will learn about how programmatic advertising works for mobile devices, including the major ad networks and technology involved in the process.
Introduction To Google Analytics Bryan Phelps teaches us the basics of Google Analytics and how to use it to gain insights into a business.
Advancing Your Buyer’s Journey through Video You will learn how to measure video success and the different types of video to use throughout the buyer’s journey.
Five Keys to Unlock the Power of Employee Engagement You will learn about what employee engagement really is and how you can improve and leverage it to help any organization be more productive.
How to Plan Social Media Messages Nathan is going to teach you how to plan social media messages that will foster engagement, boost your following and increase traffic by 3,150%.
Intro to Google Shopping Ads You will learn about Shopping Ads for both and Bing, including how you can use them to boost sales for products found on online stores.
Maximize the Power of LinkedIn You will learn about organic strategies you can use on LinkedIn to build your personal profile and to add customers to your sales pipeline.
B2B Advertising Essentials Learn about the new features of LinkedIn advertising and how you can get super targeted with your advertising.
Successful link building strategies You will learn how to improve your site’s search rankings through link building. You’ll learn what kind of sites to target for links and how to entice them to link to your site.
Facebook Messenger Marketing 101You will learn about how to market to your customers using Facebook Messenger, including how to add subscribers and engage them in relevant conversations.
Tim Foley Expert Session Media Planning with CommspointYou will learn how to use the Commspoint Influence tool to assist you in media buying decisions.
Keyword Research 101 Part 1Learn the latest keyword research strategies to drive increased traffic and sales to your website.
Keyword Research 101 Part 2Learn the latest keyword research strategies to drive increased traffic and sales to your website.
Launching Your Digital Marketing Career In Today’s WorkplaceHow to use the LinkedIn platform to build your personal brand, and connect with influential people within your network to advance your future careers.
Programmatic Advertising TechnologyYou will learn about the process of buying and selling ad space on television and online, as well as the major companies involved in it.
Email Marketing in the Digital AgeHow to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.
Social Media PlanningHave you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? Adelyn shares some tips and expert advice on how she and her team accomplish that task.
Social Listening: What You Need To Know As A MarketerTori is going to share some of her tricks of the trade as well as the tools she uses to help grow the IBM brand and social media footprint online.
The New Way of Email MarketingHow to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.
How To Grow Your Brand With InfluencersHow to effectively find, connect, and partner with inluencers in your niche to help your business grow.
Zach Olsen Web Analytics Expert Session Introduction to Web AnalyticsHow to measure and optimize website behavior and understanding business objectives and important key performance indicators.
Gabe Villamizar Expert Session How To Optimize Your LinkedIn And Twitter AccountsYou will learn how to build your personal(and company)brand and improve your online reputation through social media profile optimization.
Oli Gardner Expert Session The 7 Principles of Conversion Centered DesignLearn how to use attention-driven design to create landing pages that CONVERT. Oli will cover 7 principles will turn you into a landing page optimization wizard.
John Gagnon Expert Session Core Concepts of Paid Search MarketingLearn how to determine the value of a click, how to calculate your break-even CPC, and how to setup your first ad campaign.
Scott Cowley Expert Session SEO, Social Media, & Content Marketing For ProfitLearn how to properly construct an online marketing gameplan by using different social media, SEO, and content marketing strategies.
Trevor Erikson Expert Session YouTube Marketing 101 for Small BusinessLearn how to use video as a marketing platform using five easy video types.
Duane Forrester Expert Session Learn the Basics of Search Engine OptimizationLearn the secrets to SEO success and six different areas to engage in search engine optimization.
Matt Umbro Expert Session Introduction to RemarketingLearn why it’s crucial for a business to set up remarketing on their website with best practices and tips to ensure success.
Dennis Yu Expert Session The World Of Facebook AdvertisingLearn about look-a-like audiences, social media strategies of the Golden State Warriors, and how by spending just a $1 a day can bring forth fantastic results.
Shane Snow Expert Session Content Marketing Strategies That WorkLearn how to compel your audience by becoming a great storyteller. You will also be introduced to the content flywheel concept.
Debra Zahay-Blatz Expert Session How To Use Online Search To Build Your BrandLearn about the different objectives your website should meet as well as online branding tips, and the customer life cycle.
Perrin Carrell Expert Session Getting It Right With Keyword ResearchLearn how to analyze your competition and select good keywords that convert.
Zach Olsen Expert Session How to Make Data-Driven Decisions with PPC Learn paid search strategies as well as differences between PPC and SEO, and Google display ads and Google search ads.
Benjamin Beck Expert Session Introduction to SEOLearn how to pick the right keywords, understand the different types of backlinks, and best practices to obtain organic backlinks.
AJ Wilcox Expert Session LinkedIn B2B Advertising EssentialsLearn about the four pillars of LinkedIn advertising and how you can get super targeted with your advertising.
Chris Dessi Remarkable You Expert Session Remarkable You: Re-Boot, Re-Align, and Re-Imagine Your CareerHow to leverage yourself on social media to benefit your personal brand and build career opportunities.
Owen Fuller Expert Session How to do inbound marketing the right wayLearn how to attract new website visitors by understanding what every webpage needs. You’ll also learn how to create clear paths for buyers.
Matt Umbro Expert Session Growing a Community and Brand – The Story of PPCCHATLearn how to gain momentum with your brand particularly using Twitter and hashtags.
Kate Morris Expert Session The Basics of International SEO ExpansionLearn how to take existing online web properties global through best international SEO practices.
How To Generate 1000’s Of Leads Using Social MediaYou will learn how to run successful contests on Twitter, Instagram, and Facebook through sweepstakes, hashtags, and photo contests. All while generating thousands of leads for your business during the process.