Did you know that three out of four employees use generative artificial intelligence (GenAI) tools to complete job-related tasks? In addition, the majority of hiring managers surveyed in 2024 prefer a less-experienced candidate with AI skills over one with more experience and no AI skills. Simply put, AI is on the rise in the workplace. Discover how to prepare your students for the workforce by seamlessly implementing AI in your classroom.
Christina Kalberg excels as an educator in her position as associate professor of marketing at Point Loma Nazarene University (PLNU), where she teaches Principles of Marketing, Consumer Marketing, Digital Marketing Essentials, and Content Marketing. Her dedication to her students and passion for making a positive impact in the field of marketing earned her Stukent’s Professor of the Month award last year.
Before becoming a full-time professor, Christina held the position of Executive Director for local nonprofits in San Diego. She has over 20 years of experience as a senior-level executive effectively integrating passion and in-depth skill into well-crafted program, marketing, communications, and fundraising campaigns to directly fuel multimillion-dollar revenue growth. Christina has generated over $40M in revenue using online and offline tactics such as sales, organic and paid advertising, email marketing, social media marketing, search engine marketing, search engine optimization, designing conversion-centered websites, and content marketing.
Her expertise in the marketing field has earned her recognition as a highly sought-after speaker. She has addressed audiences at influential conferences such as the Marketing Management Association Spring 2023 Conference, the Marketing Educators’ Association Spring 2023 Conference, and Stukent Marketing ProfCon 2023. At ProfCon, she filled a room with her presentation, “ChatGPT: Help Your Students Level Up with Prompt Engineering in the Classroom.” She offered valuable insights into cutting-edge marketing strategies and industry trends, leaving her audience inspired and informed.
As an academic researcher, Christina actively contributes to the field of marketing by publishing her doctoral work on content marketing for nonprofits.
Thea Copeland is a seasoned marketing and sales strategist based in San Diego, CA, with extensive experience in driving corporate growth through innovative strategies and digital transformation. Currently serving as the Vice President of Strategy at OneSource Distributors, Thea leads marketing, eCommerce, supplier relations, and customer experience. Her expertise spans across marketing strategy, data management and analytics, and digital marketing, with a strong background in leading cross-functional teams and implementing cutting-edge digital platforms. Additionally, Thea imparts her knowledge as an Adjunct Professor at Point Loma Nazarene University, where she teaches courses in marketing and data analytics. She holds an MBA from Santa Clara University and a bachelor’s in mechanical engineering from California Polytechnic State University, San Luis Obispo.
Enhance Students' Skills for Careers
• Financial Accounting
• Managerial Accounting
• Survey of Accounting
COMING SOON
• Intro to Finance
• Advanced Supply Chain
• Business Analytics
• Business Communication
• Business Law
• Business Research
• Business Statistics
• Entrepreneurship
• Intro to Business
• Logistics & Transportation Management
• New Venture Creation
• Principles of Supply Chain
• Professional Business Writing
• Strategic Management
COMING SOON
• Project Management
• Advertising
• AI in Marketing – NEW
• Brand Management & Strategy
• Consumer Behavior
• Content Marketing Strategies
• Digital Marketing
• Digital Marketing Analytics
• E-commerce
• Email Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Marketing Management
• Marketing Principles
• Market Research
• Mobile Marketing
• Professional Selling
• Advanced Selling and Sales Management
• Search Engine Optimization
• Services & Experience Marketing
• Social Media Marketing
• Sports Marketing
COMING SOON
• Sales Management
• International Marketing