ChatGPT: Help Your Students Level Up with Prompt Engineering in the Classroom

At a recent marketing job fair on campus, our graduating seniors were asked over and over by employers, “Do you know how to do prompts? Because if you do, you’re hired!” Teaching our students how to use new artificial intelligence (AI) technology such as ChatGPT is imperative for them to be competitive in a tech-savvy marketplace. In this session, you will gain a better understanding of how to use prompt engineering in the classroom to help your students level up and market themselves upon graduation. ChatGPT is something marketing educators have to embrace and work with rather than resist. Come learn how to do just that!