ChatGPT: Help Your Students Level Up with Prompt Engineering in the Classroom

Christina Kalberg

Slide Deck


Christina Kalberg joined the Fermanian School of Business (FSB) at Point Loma Nazarene University (PLNU) as an adjunct professor in 2013 and was hired as an assistant professor of marketing in 2020. She has over 20 years of experience in marketing, including brand awareness, B2B and B2C marketing, fundraising, public relations, public advocacy, public speaking, and leadership. Additionally, she has served as a senior-level executive and fundraiser for nonprofit organizations, raising over $40M. Christina is currently in the process of completing her DBA in marketing at Anderson University.


At a recent marketing job fair on campus, our graduating seniors were asked over and over by employers, “Do you know how to do prompts? Because if you do, you’re hired!” Teaching our students how to use new artificial intelligence (AI) technology such as ChatGPT is imperative for them to be competitive in a tech-savvy marketplace. In this session, you will gain a better understanding of how to use prompt engineering in the classroom to help your students level up and market themselves upon graduation. ChatGPT is something marketing educators have to embrace and work with rather than resist. Come learn how to do just that!