This assignment focuses on exploring the dynamics of athlete branding by examining the innovative approach of A&A Management’s relationship with Travis Kelce* – an American football tight end. Students will research both Kelce and an up-and-coming athlete of their choice. The goal is to understand the strategies employed by A&A Management and apply this knowledge to develop a comprehensive brand growth plan for the student’s chosen athlete.
*Travis Kelce and A&A Management do not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s products.
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