ASSIGNMENT DOWNLOAD
Smooth Moves: Revealing the Faux-Organic Code
About this Assignment
In this assignment, you will delve into the intricacies of CeraVe’s masterful Integrated Marketing Communications (IMC) campaign, particularly focusing on their groundbreaking Big Game advertisement featuring Michael Cera. Through a series of interactive activities and analyses, you will explore the various phases of the campaign, dissect the audience reception, and evaluate the effectiveness of the different marketing strategies.
*CeraVe does not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s producs.
Additional Resources for Creating a Great Course
Stukent Events
Join us in upcoming events featuring industry professionals, Stukent authors, professors, and more!
Webinars
Access all digital conferences hosted by Stukent and broadcasted to educators all around the world.
Experiential Learning
Learn how virtual work-integrated learning can help educators overcome today’s instructional challenges.
This assignment will help your Students:
Analyze Campaign Phases
Students will dissect the phases of CeraVe’s Big Game campaign, studying the objectives and strategies in each phase.
Explore Influencer Impact
Students will explore influencer marketing and social listening in CeraVe’s campaign, identifying key influencers and analyzing their impact on brand perception and consumer behavior.
Evaluate Engagement
Students will assess audience reception of CeraVe’s campaign, analyzing social media metrics to gauge its effectiveness in generating brand awareness and engagement.
Assess Branding
Students will critically assess CeraVe’s gender-neutral branding approach and its implications for market expansion, discussing the significance of disruptive advertising in reaching diverse audiences.
Share on LinkedIn
Students will create a professional post on LinkedIn, sharing the key learnings, insights, and experiences gained from the assignment. Tagging Stukent® in the post will encourage engagement, networking, and real-world application of acquired knowledge in a professional setting.
Looking for More Materials to Use in Your Course?
Create effective learning experiences in less preparation time with Stukent Simternships and courseware! Engage your students in hands-on learning and stay current with annually updated courseware. Explore the courses below and request free instructor access to the courseware and Simternships.
Select one of the courses below and request free instructor access of the curriculum and Simternship.
ACCOUNTING & FINANCE
• Financial Accounting
• Managerial Accounting
• Survey of Accounting
COMING SOON
• Managerial Accounting Simternship
• Intro to Finance
BUSINESS
• Advanced Supply Chain – NEW
• Business Analytics
• Business Communication
• Business Law
• Business Research
• Business Statistics
• Entrepreneurship
• Intro to Business
• Logistics & Transportation Management
• New Venture Creation
• Principles of Supply Chain
• Professional Business Writing
• Project Management – NEW
• Strategic Management
COMMUNICATION
OTHER
MARKETING
• Advertising
• AI in Marketing – NEW
• Brand Management & Strategy
• Consumer Behavior
• Content Marketing Strategies
• Digital Marketing
• Digital Marketing Analytics
• E-commerce
• Email Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Marketing Management
• Marketing Principles
• Market Research
• Mobile Marketing
• Professional Selling
• Advanced Selling and Sales Management
• Search Engine Optimization
• Services & Experience Marketing
• Social Media Marketing
• Sports Marketing
COMING SOON
• Sales Management
• International Marketing
Hop on a demo to see
how any of these bundles could save you hours of prep time!
