Download Your Free "Big Game" PR Assignment

The game “that must not be named” (due to trademark restraints) always generates a lot of news, opinions, and controversies. Yes, we’re talking about the biggest professional football game of the year, where the two best teams face off on a Sunday afternoon. This bowl game is the center stage for a super competition between players on the field, but also between companies vying for viewers’ attention on screens all over the world. It also provides a great learning opportunity to public relations students everywhere.

This free public relations assignment is a super way to incorporate the big bowl game into your classroom. Students will implement analytical and strategic planning skills that will be useful in their future careers. If you find this resource valuable, scroll down to get free instructor access to the Public Relations Bundle, which includes the PR Principles digital textbook and Mimic PR simulation.

What students will accomplish in this assignment:

  • Students apply analytical skills to evaluate current company crises
  • Then, they will develop a strategy to capitalize on an opportunity to improve public relations
  • Finally, students express their creativity by produce examples of tactics to utilize in a Big Bowl Game campaign and present their proposition.
Big Bowl Game, Super Football Championship

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More engagement from your students. Stukent assignments and case studies are centered on current trends that are relatable to your students!

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Supplemental material to fill the gaps in your course. This assignment series is free for you to use even if you aren't a current customer.

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PR Principles Courseware

A digital courseware that provides students with a comprehensive knowledge on all things PR. This is a great fit for any introductory PR or media relations course. Loaded with assignments, auto-graded quizzes, lesson plans, and more teacing resources, it will certainly make you job easier.

Mimic Public Relations Simulation

What better way to learn than by doing? Students step into a role of PR Account Director with the chance  to immediately implement your lessons into everyday scenarios. The real-world experience without the real-world risk frees students to flourish. “Students can’t wait to do this homework!”