Download Your Free PR Playbook: Unmasking Brand Moves Assignment

About this assignment

In the dynamic landscape of modern public relations, social media platforms like TikTok play a crucial role in shaping brand perceptions. This case study assignment delves into how multiple brands responded to TikTok content created by influencers. Students will analyze the PR strategies employed by these brands and explore the implications for brand perception.

This assignment could be easily implemented in any of the following subjects:

  • Public Relations
  • Social Media
  • IMC
  • Crisis Communication
  • Consumer Behavior
  • Marketing Principles

this Assignment Will Give You ...

More engagement from your students, making them think outside of the box.

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Supplemental material to fill the gaps in your course. This assignment is free for you to use in conjunction with the courseware.

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