Marketing Management Brand Perception Lesson and Assignment Form

DOWNLOADABLE RESOURCE

Marketing Management Brand Perception Lesson and Assignment

About This Assignment

This lesson explores how brand perception affects consumer choices. Students will watch a video from a personal care brand and answer questions about how the video impacts their perception of the brand and if it influences their purchase decision.

Additional Resources for Creating a Great Course

Stukent Events

Join us in upcoming events featuring industry professionals, Stukent authors, professors, and more!

Webinars

Access all digital conferences hosted by Stukent and broadcasted to educators all around the world.

Blog

Stay current with blogs about hot topics in the industry.

Experiential Learning

Learn how virtual work-integrated learning can help educators overcome today’s instructional challenges.

How does this assignment help you?

Increase Engagement

This assignment gives students the opportunity to turn knowledge into practice.

Stay Current

Stukent assignments provide timely and up-to-date content, unlike outdated textbooks.

Save Time

Save hours of prep time when you use Stukent courses in your classroom.

Designed with Your Course in Mind

Enhance your teaching toolkit by requesting free instructor access to these turnkey resources. Discover firsthand how these experiential learning techniques can significantly improve your students' learning habits and outcomes. Your students will become career-ready by the time they leave your classroom.

Check out some of our bestselling Simternships and courseware!