Marketing Madness:

Campaigns for College Basketball

About this Assignment

Embark on an immersive journey into the dynamic realm of sports marketing, where the March College Basketball Tournament takes center stage. This assignment blends traditional research with real-time observation, challenging you to not only delve into the historical and strategic aspects but also experience the excitement firsthand. By watching one or two March College Basketball Tournament games, you’ll gain a unique perspective that will enhance your ability to craft a compelling marketing campaign.

this Assignment Will Give You ...

More engagement from your students, making them think outside of the box.

More time to teach. We've done a lot of the heavy lifting for you, so now you can teach class the way you've always wanted.

Supplemental material to fill the gaps in your course. This assignment is free for you to use in conjunction with the courseware.

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Find more excellent resources like this one when you integrate Stukent’s Simternship and courseware into your classroom! You can get a first look into how the Sports Marketing course works when you get free instructor access with the button below.

Or select from a variety of other marketing courses.