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Marketing Analytics: Chat GPT Case Study
About this Activity
In this case study, students will examine the use of chatbots like ChatGPT in marketing and the ethical implications that come with their deployment. ChatGPT is a type of conversational AI designed to simulate human interaction. It can improve customer experiences by providing personalized support, generating leads, and offering recommendations. However, the use of such technology raises ethical concerns around privacy, bias, transparency, and user autonomy.
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