Discover the future of e-commerce education with “E-Commerce: Essentials of Online Business” courseware. Join us for an exclusive on-demand walkthrough of this innovative teaching resource! This 12-minute video will guide you through how this courseware will benefit your students in their e-commerce skills and career — from real-world case studies to hands-on assignments that bridge the gap between theory and practice. Led by industry expert Dr. Kyle Allison, this video will showcase what sets this courseware apart from traditional textbooks and how it equips your students with the practical skills needed to thrive in the digital marketplace.
Dr. Kyle Allison, widely recognized as The Doctor of Digital Strategy, boasts over 20 years of experience in e-commerce, business strategy, digital analytics, and marketing. He has held executive roles up to C-level. He has worked at renowned organizations like Best Buy, Dick’s Sporting Goods, and the Army and Air Force Exchange Service. Dr. Allison excels in developing innovative, data-driven digital strategies across B2B, B2C, and DTC channels, blending technical and creative expertise. As a professor and author, he mentors future professionals, shaping curricula and contributing to business literature. With multiple advanced degrees, he continues to lead in digital strategy. Learn more at DoctorofDigitalStrategy.com.
Enhance Students' Skills for Careers
• Financial Accounting
• Managerial Accounting
• Survey of Accounting
COMING SOON
• Managerial Accounting Simternship
• Intro to Finance
• Advanced Supply Chain – NEW
• Business Analytics
• Business Communication
• Business Law
• Business Research
• Business Statistics
• Entrepreneurship
• Intro to Business
• Logistics & Transportation Management
• New Venture Creation
• Principles of Supply Chain
• Professional Business Writing
• Project Management – NEW
• Strategic Management
• Advertising
• AI in Marketing – NEW
• Brand Management & Strategy
• Consumer Behavior
• Content Marketing Strategies
• Digital Marketing
• Digital Marketing Analytics
• E-commerce
• Email Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Marketing Management
• Marketing Principles
• Market Research
• Mobile Marketing
• Professional Selling
• Advanced Selling and Sales Management
• Sales Management – NEW
• Search Engine Optimization
• Services & Experience Marketing
• Social Media Marketing
• Sports Marketing
COMING SOON
• International Marketing