Allison’s “E-Commerce” courseware helps you keep your course up-to-date with current trends in the e-commerce field. This courseware takes students through the essentials of online business, introducing them to strategy development, communications with clients, creative development, and so much more.

This courseware focuses on an interdisciplinary approach to the core functions of the e-commerce business model. Introducing students to the e-commerce channel’s partnerships and cross-functional support with supply chain, customer service, information technology, marketing, analytics, and more.

Real-world problems, competitive small-group activities, and insights from successful e-commerce professionals will help students stay engaged and excited about the material.