Give your students practice navigating Google Analytics 4
Your students will take on the role of a digital marketing analyst for a company called "Flood It!"
For this assignment, students explore the popular mobile app analytics tool, Google Analytics 4, via a demo account. The demo account reports actual mobile app analytics data for the mobile app Flood It! (Android and iOS). Students should explore both the Google Analytics 4 demo account and the Flood It! mobile app to better understand how data flows from a mobile app into Google Analytics 4.
- Practice navigating Google Analytics 4
- Answer business questions using Google Analytics 4 data
- Interpret mobile app analytics and provide performance insights
This assignment was created by author Nathan David and can be found in Chapter 11 of “Digital Marketing Analytics: Strategic Decision-making.”