DOWNLOADABLE RESOURCE

Consumer Behavior Sample Syllabus

The sample syllabus includes an introduction to the course, explanations of the main components of the course, and a semester calendar.

Prepare Students for Real-World Marketing Success

Combine  Consumer Behavior: A Marketer’s Look into the Consumer Mind courseware with the immersive Consumer Behavior Simternship™ to give students hands-on experience in analyzing consumer decisions, targeting markets, and adapting strategies to disruptions.

This bundle equips future marketers with essential skills, blending theoretical insights with practical application—all in one dynamic, easy-to-implement solution. Engage your classroom and prepare your students for career-ready success.

Additional Resources for Creating a Great Course

Stukent Events

Join us in upcoming events featuring industry professionals, Stukent authors, professors, and more!

Webinars

Access all digital conferences hosted by Stukent and broadcasted to educators all around the world.

Blog

Stay current with blogs about hot topics in the industry.

Experiential Learning

Learn how virtual work-integrated learning can help educators overcome today’s instructional challenges.

Designed with Your Course in Mind

Enhance your teaching toolkit by requesting free instructor access to these turnkey resources. Discover firsthand how these experiential learning techniques can significantly improve your students' learning habits and outcomes. Your students will become career-ready by the time they leave your classroom.

Check out some of our bestselling Simternships and courseware!

Advanced Selling course materials: courseware (digital text) and simulation

Advanced Selling

Professional Sales

Sales Management

STUKENT CATALOG

Explore All Courses

Hop on a demo to see
how any of these bundles could save you hours of prep time!