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Spicing Up Brand Management With AI
About this Assignment
Welcome to the realm of brand management innovation! In this assignment, you’ll delve into the exciting world of co-branding by crafting a comprehensive strategy for “Hot Ones,”* a renowned show known for its spicy interviews. You’ll be tasked with selecting a partner brand, choosing a celebrity for a unique interview, defining a new product line from this collaboration, determining the pricing strategy, and optimizing with ChatGPT.
*”Hot Ones” does not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s products.
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