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Big Game Assignments

Big Game Marketing Ad Analysis

Students will watch three advertisements aired during the big game. Each ad has a unique approach and purpose, and their task will be to provide analysis for each commercial of their choice.

Big Game Ad Testing Scorecard Excercise

Marketing departments use advertising concept surveys to test new strategies, as target markets can offer valuable feedback on an ad or campaign. This process strengthens the ad’s overall messaging, appeal, and effectiveness.

Big Game Google Trends Prediction

Students will analyze Google trends for three brands participating in the Big Game. Track these brands’ vanity metrics before and after the event. Forecast post-event engagement for these brands and predict which one will experience the highest engagement increase.

The Winning Formula: Your Athlete Branding Adventure

As a class, identify three to five major brand crises within the last six months. Then, form small groups and create a public relations strategy for one of those companies to implement in this year’s National Pro Football Championship.

The Big Game and TikTok Campaign

Students will research how brands are utilizing social media as a marketing tool for promoting their product and presence at “The Big Game”

The Big Game PR Strategy

Big Game Ad Sales Pitch

Pitch 30-second Big Game ad spots to midsize and large companies. Develop presentations emphasizing effective demonstrations and adapt strategies considering varying budgets, addressing prospect needs.

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