The Visual Focus and Visual Media Marketing Bundle
The Visual FOCUS textbook provides the principles, tools, and background necessary to be successful in the field. Visual Media Marketing is the hands-on, learning companion to the text. It is project-based and provides step-by-step, video tutorials for project completion.
There are even completed sample projects you can use as a guide. Using this integrated pair will prepare you to communicate effective visual messages to your audience.
At Stukent, the goal is to bring relevant and updated materials to your classroom.
While this courseware is still utilized by many instructors, the text and all associated materials do not receive regular updates from the author to reflect changes in the industry.
Table of Contents
CHAPTER 1 – The Need for Visual Focus
CHAPTER 2 – The Five-Course Meal
CHAPTER 3 – Formulate a Plan
CHAPTER 4 – Organize the Layout
CHAPTER 5 – Contrast the Elements
CHAPTER 6 – Unify the Parts
CHAPTER 7 – Simplify the Message
CHAPTER 8 – Tasteful Typography
Why You Will Love Visual Focus and Visual Media Marketing
Real World Application
Most companies have discovered the power of visual content to capture, engage, and persuade an audience. This rapid shift translates into more careers for visual practitioners. Students using Visual Media Marketing will master the FOCUS design process and implement these principles in graphic design, web design, digital imaging, and business marketing strategies.
Hands-on Learning
Students will use industry-standard design software and tools to create an online portfolio and establish a media presence. The project-based approach features step-by-step video tutorials to help students from start to finish.
Complete Course—No Prep Work Required
With this bundle, you get a entire course that is chockfull of projects, instructions, imagery, student examples, blog posts, video tutorials, rubrics, and lesson plans. It saves you hours of prep time while also delivering a superior teaching experience.
About The Author
Caryn Esplin
Caryn Esplin is an experienced course designer, author, faculty lead, and trainer for the communication department at BYU-Idaho in Rexburg, Idaho. Esplin created the rapidly growing visual communication emphasis used by 24 different departments, degrees, and certificates. Esplin’s experience as a curriculum designer, graphic designer, and photographer make her a uniquely qualified author. She has authored three textbooks and personally designed nine courses.
Caryn Esplin
Caryn Esplin is an experienced course designer, author, faculty lead and trainer for the Communication Department at BYU-Idaho in Rexburg, Idaho. Esplin created the rapidly growing Visual Communication emphasis used by 24 different departments, degrees, and certificates. Esplin’s experience as a curriculum designer, graphic designer, and photographer make her a uniquely qualified author. She has authored three textbooks and personally designed nine courses.
Simplify Education
with LMS Integration
Single Sign-on | Rostering | Grade Book Syncing | Deep Linking
