Visual Media Marketing Bundle

Higher Ed Visual Media Marketing Course

A Complete Visual Media Marketing Course

The Visual Focus and Visual Media Marketing Bundle

The Visual FOCUS textbook provides the principles, tools, and background necessary to be successful in the field. Visual Media Marketing is the hands-on, learning companion to the text. It is project-based and provides step-by-step, video tutorials for project completion.

There are even completed sample projects you can use as a guide. Using this integrated pair will prepare you to communicate effective visual messages to your audience.

Table of Contents

CHAPTER 1 – The Need for Visual Focus

CHAPTER 2 – The Five-Course Meal

CHAPTER 3 – Formulate a Plan

CHAPTER 4 – Organize the Layout

CHAPTER 5 – Contrast the Elements

CHAPTER 6 – Unify the Parts 

CHAPTER 7 – Simplify the Message 

CHAPTER 8 – Tasteful Typography

Ch2-06-FOCUS2-1-e1534887337450

Why You Will Love Visual Focus and Visual Media Marketing

Real World Application

Most companies have discovered the power of visual content to capture, engage, and persuade an audience. This rapid shift translates into more careers for visual practitioners. Students using Visual Media Marketing will master the FOCUS design process and implement these principles in graphic design, web design, digital imaging, and business marketing strategies.

Hands-on Learning 

Students will use industry-standard design software and tools to create an online portfolio and establish a media presence. The project-based approach features step-by-step video tutorials to help students from start to finish.

Complete Course—No Prep Work Required   

With this bundle, you get a entire course that is chockfull of projects, instructions, imagery, student examples, blog posts, video tutorials, rubrics, and lesson plans. It saves you hours of prep time while also delivering a superior teaching experience.

About The Author

Caryn Esplin

Caryn Esplin

Caryn Esplin is an experienced course designer, author, faculty lead, and trainer for the communication department at BYU-Idaho in Rexburg, Idaho. Esplin created the rapidly growing visual communication emphasis used by 24 different departments, degrees, and certificates. Esplin’s experience as a curriculum designer, graphic designer, and photographer make her a uniquely qualified author. She has authored three textbooks and personally designed nine courses.

Caryn Esplin

Caryn Esplin

Caryn Esplin is an experienced course designer, author, faculty lead and trainer for the Communication Department at BYU-Idaho in Rexburg, Idaho. Esplin created the rapidly growing Visual Communication emphasis used by 24 different departments, degrees, and certificates. Esplin’s experience as a curriculum designer, graphic designer, and photographer make her a uniquely qualified author. She has authored three textbooks and personally designed nine courses.