In this assignment, students will immerse themselves in the world of crisis communication by taking on the role of Public Relations Representative for a company or individual facing a current crisis. Students will use AI chat bots like Gemini to draft a press release addressing the crisis, engage in a simulated press conference where the AI will pose as members of the press, and conduct both self and peer evaluations of their crisis communication skills.
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• Financial Accounting
• Managerial Accounting
• Survey of Accounting
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• Intro to Finance
• Advanced Supply Chain
• Business Analytics
• Business Communication
• Business Law
• Business Research
• Business Statistics
• Entrepreneurship
• Intro to Business
• Logistics & Transportation Management
• New Venture Creation
• Principles of Supply Chain
• Professional Business Writing
• Project Management – NEW
• Strategic Management
• Advertising
• AI in Marketing – NEW
• Brand Management & Strategy
• Consumer Behavior
• Content Marketing Strategies
• Digital Marketing
• Digital Marketing Analytics
• E-commerce
• Email Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Marketing Management
• Marketing Principles
• Market Research
• Mobile Marketing
• Professional Selling
• Advanced Selling and Sales Management
• Search Engine Optimization
• Services & Experience Marketing
• Social Media Marketing
• Sports Marketing
COMING SOON
• Sales Management
• International Marketing