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Services and Experience Marketing Course Proposal

About this Course Proposal

Show students how to deliver first-class services and experiences with Services & Experience Marketing. In this courseware and Simternship™, students will learn how to manage customer expectations, explore the Gaps Model, discover service design processes, and more. With tons of resources for educators and students, this bundle emphasizes the importance of the customer experience and allows students to deliver excellence.

This course proposal is fully customizable and features:

Course Description

An Outline of Course Content

Learning Outcomes

Proposed Courseware

Elements of the Course

Grading Overview

Elevate Services Marketing Instruction—Effortlessly

Prepare your students for a thriving services economy with the Services & Experience Marketing Bundle. This bundle combines the interactive Services Marketing Simternship™ with robust courseware to provide a seamless, engaging learning experience. Students take on real-world roles at Buhi Supply Co., mastering customer satisfaction, service recovery, and marketing communications—all while adding resume-ready skills.

Spend less time grading and more time teaching with auto-graded activities and LMS integration.

Additional Resources for Creating a Great Course

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Blog

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Experiential Learning

Learn how virtual work-integrated learning can help educators overcome today’s instructional challenges.

Designed with Your Course in Mind

Enhance your teaching toolkit by requesting free instructor access to these turnkey resources. Discover firsthand how these experiential learning techniques can significantly improve your students' learning habits and outcomes. Your students will become career-ready by the time they leave your classroom.

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Office Closure | Thanksgiving

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.