In this assignment, students will explore the practical application of SEO in the context of the holiday season, a significant retail event. Students will choose a company of their preference, conduct in-depth research to analyze its current SEO strategies, and propose five supported adjustments that can enhance its SEO performance during the holiday season (Black Friday, Christmas, New Year’s, etc.). The emphasis is on leveraging SEO techniques to boost visibility, engagement, and revenue generation specifically for the holiday season.