In this assignment, students will explore the practical application of SEO in the context of the holiday season, a significant retail event. Students will choose a company of their preference, conduct in-depth research to analyze its current SEO strategies, and propose five supported adjustments that can enhance its SEO performance during the holiday season (Black Friday, Christmas, New Year’s, etc.). The emphasis is on leveraging SEO techniques to boost visibility, engagement, and revenue generation specifically for the holiday season.

Office Closure | Thanksgiving
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.